Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition
Author: Richard Reid
Publisher:
Published: 2005-03
Total Pages: 146
ISBN-13: 9780471696094
DOWNLOAD EBOOKRead and Download eBook Full
Author: Richard Reid
Publisher:
Published: 2005-03
Total Pages: 146
ISBN-13: 9780471696094
DOWNLOAD EBOOKAuthor: Robin Peterson
Publisher: West Publishing Company
Published: 1987
Total Pages: 448
ISBN-13:
DOWNLOAD EBOOKAuthor: James H. Barnes
Publisher:
Published: 1987
Total Pages: 340
ISBN-13:
DOWNLOAD EBOOKAuthor: Powers
Publisher:
Published: 2005-02
Total Pages: 196
ISBN-13: 9780471693178
DOWNLOAD EBOOKAuthor: Kenneth L. Bernhardt
Publisher:
Published: 1981
Total Pages: 400
ISBN-13:
DOWNLOAD EBOOKAuthor: Simon Hudson
Publisher: SAGE
Published: 2009-05-12
Total Pages: 490
ISBN-13: 1849204888
DOWNLOAD EBOOKWith over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Betty Pritchett
Publisher:
Published: 1999
Total Pages: 314
ISBN-13: 9780256221374
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1984
Total Pages: 324
ISBN-13:
DOWNLOAD EBOOKForty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: William J. Stanton
Publisher:
Published: 1984
Total Pages: 170
ISBN-13:
DOWNLOAD EBOOKAuthor: Simon Hudson
Publisher: Nelson
Published: 2004
Total Pages: 468
ISBN-13: 9780176224684
DOWNLOAD EBOOKMarketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.