Marketing
Marketing

Author: Gloria Green

Publisher: Dearborn Trade Publishing

Published: 1996

Total Pages: 292

ISBN-13: 9781574100204

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Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

Journal of Marketing
Journal of Marketing

Author:

Publisher:

Published: 1986

Total Pages: 580

ISBN-13:

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Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Rural Marketing: Text and Cases
Rural Marketing: Text and Cases

Author: Krishnamacharyulu

Publisher: Pearson Education India

Published: 1900

Total Pages: 609

ISBN-13: 8131753840

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Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in