THINK Public Relations
THINK Public Relations

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2013-03-18

Total Pages: 417

ISBN-13: 0205912745

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-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

Public Relations
Public Relations

Author: Dennis L. Wilcox

Publisher: Addison Wesley Publishing Company

Published: 1998

Total Pages: 620

ISBN-13: 9780321015471

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Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.

Strategic Sport Communication
Strategic Sport Communication

Author: W. Timothy Coombs

Publisher: Routledge

Published: 2021-09-15

Total Pages: 158

ISBN-13: 100043737X

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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Instructor's Manual To Accompany Criminology
Instructor's Manual To Accompany Criminology

Author: Kimberly Cook

Publisher: Routledge

Published: 2019-04-02

Total Pages: 322

ISBN-13: 042971131X

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The goal of this resource manual is to help students understand crime, the origins of criminological theory, the emergence of sociological criminology and the subcultures of delinquency. It also provides information on the different types of crimes that exist.

Corporate Security Crossroads
Corporate Security Crossroads

Author: Richard J. Chasdi

Publisher: Bloomsbury Publishing USA

Published: 2017-11-10

Total Pages: 199

ISBN-13:

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Even though terrorism poses an increasing threat to multinational companies, corporate leaders can thwart attacks by learning to navigate the complexities of foreign governments, social unrest, and cultural dissonance. Multinational corporations are on the front lines of terrorism and cyberattacks—two of the world's biggest threats to global security. How can corporate leaders mitigate their organizations' risks and develop an infrastructure that detects and deters a security menace before it happens? This timely reference lays out essential political context and historical background to help executives identify contemporary threats and understand the interconnections between threat dynamics in an increasingly dangerous international environment. This compelling work is organized into seven chapters. The beginning chapters profile the specific risks for multinational companies and detail which global—and regional—factors might propagate violence targeted at American-based businesses. Next, two historical case studies on terrorist assaults at Tigantourine and Mombasa illustrate how counterterrorism can successfully thwart potential attacks against business targets. The final part describes industrial espionage and criminal activity and then outlines a corporate counterterror blueprint to combat the prospect of terrorism, providing specific recommendations for preventative measures.