Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I

Author: Kasım Kiracı

Publisher: Springer Nature

Published: 2022-10-26

Total Pages: 292

ISBN-13: 9811692769

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This book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.

Marketing Research
Marketing Research

Author: Joseph F. Hair

Publisher: Irwin Professional Publishing

Published: 2000

Total Pages: 712

ISBN-13:

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Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Marketing Research
Marketing Research

Author: Naresh K. Malhotra

Publisher: Ft Press

Published: 2005

Total Pages: 753

ISBN-13: 9780273695301

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Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.

Journal of Marketing
Journal of Marketing

Author:

Publisher:

Published: 1982

Total Pages: 628

ISBN-13:

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Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.