Decision Making by the Book
Decision Making by the Book

Author: Haddon Robinson

Publisher: Our Daily Bread Publishing

Published: 2010-10-01

Total Pages: 115

ISBN-13: 1572934905

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It’s said that decisions are made in the details. And yet, we make hundreds, even thousands of decisions daily. So how do Christians process all those details and come up with answers that please God? In Decision-Making by the Book, author, lecturer, and radio personality, Haddon W. Robinson, takes his usual clear-eyed, not-a-word-wasted approach, to help you make decisions according to biblical principles—every time.

The Why of the Buy
The Why of the Buy

Author: Patricia M Rath

Publisher:

Published: 2008-01-01

Total Pages: 496

ISBN-13: 9781563674570

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We Are All Consumers - Why Is Consumer Behavior Important to the Fields of Fashion and Design? - Consumer Behavior, Marketing, and Fashion: A Working Relationship Internal Factors Influence Fashion Consumers - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - Attitude and the Fashion Consumer - Personality and the Fashion Consumer External Factors Influence Fashion Consumers - Age, Family, and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics, Psychographics, and the Fashion Consumer How Fashion Marketers Communicate And Consumers Decide - How Marketers Obtain and Use Consumer Information - Decision Making - How Fashion Consumers Buy - The Use of Fashion Goods by Organizations - Global Consumers of Fashion and Design Fashion Consumers And Responsible Citizenship - Ethics and Social Responsibility - The Role of Government - Chapter-opening vignettes place the chapter topics in real world settings for students to understand how theory derives from actual consumer behavior - Case studies at end of each unit provide further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry - "Point of View" and "Special Focus" sidebars highlight timely topics and cover aspects of consumer behavior, marketing applications, and business profiles throughout the text - "Let's Talk" features within the text of each chapter encourages students to relate the topic to their own experience and observations - Instructor's Guide provides suggestions for planning the course and using the text in theclassroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms