Innovar o morir. 3ª edición
Innovar o morir. 3ª edición

Author: Enrique Morales Nieto

Publisher: Grupo Editorial RA-MA

Published:

Total Pages: 369

ISBN-13:

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INNOVAR O MORIR es un libro que proporciona herramientas a todos aquellos que desean desarrollar nuevos productos, nuevos mercados y aumentar significativamente sus beneficios con bajas inversiones. Está escrito desde la perspectiva de un presidente de empresas que ha tenido que estar en permanente contacto con la INNOVACIÓN para lograr que los negocios a su cargo crezcan y sean rentables. Por esta razón, los ejemplos y anécdotas que se presentan son extraídos de la práctica gerencial y son explicados de una manera coloquial y amena. La innovación de productos es tratada en este libro como una responsabilidad que compete directamente a los gerentes de empresas y no a los departamentos de marketing o de innovación. El autor presenta a los lectores una metodología denominada “Ideo Praxis” para desarrollar nuevos productos, así como versiones y valores agregados de los existentes. El lector encontrará, así mismo, en INNOVAR O MORIR, un modelo para planificar el marketing y la gerencia de las empresas con base en los resultados. Se destacan de manera especial las competencias y talentos requeridos para lograrlo. INNOVAR O MORIR es, además, tener la capacidad de internacionalizarse, de integrarse en nuevos mercados y de crear nuevos canales de venta. Este libro también está dirigido a todos aquellos que desean tener un conocimiento más cercano sobre la manera de internacionalizar a las empresas y conquistar mercados extranjeros. El lector encontrará información de cómo iniciar exportaciones, crear empresas subsidiarias o franquicias y hacer alianzas de distribución, entre otros. Presentamos en esta oportunidad una edición actualizada con una visión de 360 grados de la innovación, lo que permitirá colocar en el mismo plano de importancia EL QUÉ, EL PARA QUIÉN, EN DÓNDE y EL CÓMO innovar, y la manera en cómo una idea se convierte en una plataforma de innovación. En esta edición se profundiza en la factibilidad técnica y, de manera especial, en la funcionalidad y en la ingeniería del valor. De igual manera, se plantea el papel del Estado en la innovación y el desarrollo de la economía de conocimiento, y se presentan los casos de Francia, Singapur y Finlandia.

Innovar o morir. 3ª edición
Innovar o morir. 3ª edición

Author: Enrique Morales Nieto

Publisher: Ra-Ma Editorial

Published: 2016-01-01

Total Pages: 369

ISBN-13: 849964581X

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INNOVAR O MORIR es un libro que proporciona herramientas a todos aquellos que desean desarrollar nuevos productos, nuevos mercados y aumentar significativamente sus beneficios con bajas inversiones. Está escrito desde la perspectiva de un presidente de empresas que ha tenido que estar en permanente contacto con la INNOVACIÓN para lograr que los negocios a su cargo crezcan y sean rentables. Por esta razón, los ejemplos y anécdotas que se presentan son extraídos de la práctica gerencial y son explicados de una manera coloquial y amena. La innovación de productos es tratada en este libro como una responsabilidad que compete directamente a los gerentes de empresas y no a los departamentos de marketing o de innovación. El autor presenta a los lectores una metodología denominada “Ideo Praxis” para desarrollar nuevos productos, así como versiones y valores agregados de los existentes. El lector encontrará, así mismo, en INNOVAR O MORIR, un modelo para planificar el marketing y la gerencia de las empresas con base en los resultados. Se destacan de manera especial las competencias y talentos requeridos para lograrlo. INNOVAR O MORIR es, además, tener la capacidad de internacionalizarse, de integrarse en nuevos mercados y de crear nuevos canales de venta. Este libro también está dirigido a todos aquellos que desean tener un conocimiento más cercano sobre la manera de internacionalizar a las empresas y conquistar mercados extranjeros. El lector encontrará información de cómo iniciar exportaciones, crear empresas subsidiarias o franquicias y hacer alianzas de distribución, entre otros. Presentamos en esta oportunidad una edición actualizada con una visión de 360 grados de la innovación, lo que permitirá colocar en el mismo plano de importancia EL QUÉ, EL PARA QUIÉN, EN DÓNDE y EL CÓMO innovar, y la manera en cómo una idea se convierte en una plataforma de innovación. En esta edición se profundiza en la factibilidad técnica y, de manera especial, en la funcionalidad y en la ingeniería del valor. De igual manera, se plantea el papel del Estado en la innovación y el desarrollo de la economía de conocimiento, y se presentan los casos de Francia, Singapur y Finlandia.

A New Reference Grammar of Modern Spanish
A New Reference Grammar of Modern Spanish

Author: John Butt

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 533

ISBN-13: 1461583683

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(abridged and revised) This reference grammar offers intermediate and advanced students a reason ably comprehensive guide to the morphology and syntax of educated speech and plain prose in Spain and Latin America at the end of the twentieth century. Spanish is the main, usually the sole official language of twenty-one countries,} and it is set fair to overtake English by the year 2000 in numbers 2 of native speakers. This vast geographical and political diversity ensures that Spanish is a good deal less unified than French, German or even English, the latter more or less internationally standardized according to either American or British norms. Until the 1960s, the criteria of internationally correct Spanish were dictated by the Real Academia Espanola, but the prestige of this institution has now sunk so low that its most solemn decrees are hardly taken seriously - witness the fate of the spelling reforms listed in the Nuevas normas de prosodia y ortograjia, which were supposed to come into force in all Spanish-speaking countries in 1959 and, nearly forty years later, are still selectively ignored by publishers and literate persons everywhere. The fact is that in Spanish 'correctness' is nowadays decided, as it is in all living languages, by the consensus of native speakers; but consensus about linguistic usage is obviously difficult to achieve between more than twenty independent, widely scattered and sometimes mutually hostile countries. Peninsular Spanish is itself in flux.

Borges and Dante
Borges and Dante

Author: Humberto Núñez-Faraco

Publisher: Peter Lang

Published: 2006

Total Pages: 240

ISBN-13: 9783039105113

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Originally presented as the author's thesis (doctorate--University College, London, 2001).

The Book of Daniel
The Book of Daniel

Author: E.L. Doctorow

Publisher: Random House

Published: 2010-11-10

Total Pages: 320

ISBN-13: 0307762955

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The central figure of this novel is a young man whose parents were executed for conspiring to steal atomic secrets for Russia. His name is Daniel Isaacson, and as the story opens, his parents have been dead for many years. He has had a long time to adjust to their deaths. He has not adjusted. Out of the shambles of his childhood, he has constructed a new life—marriage to an adoring girl who gives him a son of his own, and a career in scholarship. It is a life that enrages him. In the silence of the library at Columbia University, where he is supposedly writing a Ph.D. dissertation, Daniel composes something quite different. It is a confession of his most intimate relationships—with his wife, his foster parents, and his kid sister Susan, whose own radicalism so reproaches him. It is a book of memories: riding a bus with his parents to the ill-fated Paul Robeson concert in Peekskill; watching the FBI take his father away; appearing with Susan at rallies protesting their parents’ innocence; visiting his mother and father in the Death House. It is a book of investigation: transcribing Daniel’s interviews with people who knew his parents, or who knew about them; and logging his strange researches and discoveries in the library stacks. It is a book of judgments of everyone involved in the case—lawyers, police, informers, friends, and the Isaacson family itself. It is a book rich in characters, from elderly grand- mothers of immigrant culture, to covert radicals of the McCarthy era, to hippie marchers on the Pen-tagon. It is a book that spans the quarter-century of American life since World War II. It is a book about the nature of Left politics in this country—its sacrificial rites, its peculiar cruelties, its humility, its bitterness. It is a book about some of the beautiful and terrible feelings of childhood. It is about the nature of guilt and innocence, and about the relations of people to nations. It is The Book of Daniel.

Ecuador Poverty Report
Ecuador Poverty Report

Author:

Publisher: World Bank Publications

Published: 1996-01-01

Total Pages: 362

ISBN-13: 9780821336656

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"Valuable report based on the Ecuador Living Standard Measurement Survey (1994). Uses total consumption expenditures. Provides a baseline reference for future work. Contrast with INEC's basic needs survey (item #bi 97002637#)"--Handbook of Latin AmericanStudies, v. 57.

The Complete Posthumous Poetry
The Complete Posthumous Poetry

Author: César Vallejo

Publisher: Univ of California Press

Published: 1980-09-29

Total Pages: 378

ISBN-13: 0520040996

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The Translation judges for the National Book Awards--Richard Miller, Alastair Reid, Eliot Weinberger--cited Clayton Eshleman and Jose Rubia Barcia's translation of Cesar Vallejo's The Complete Posthumous Poetry as follows: "This, the first National Book Award to be given to a translation of modern poetry, is a recognition of Clayton Eshleman's seventeen-year apprenticeship to perhaps the most difficult poetry in the Spanish language. Eshleman and his present collaborator, Jose Rubia Barcia, have not only rendered these complex poems into brilliant and living English, but have also established a definitive Spanish test based on Vallejo's densely rewritten manuscripts. In recreating this modern master in English, they have also made a considerable addition to poetry in our language."

Encyclopedia of Archival Science
Encyclopedia of Archival Science

Author: Luciana Duranti

Publisher: Rowman & Littlefield

Published: 2015-06-17

Total Pages: 465

ISBN-13: 0810888114

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Here is the first-ever comprehensive guide to archival concepts, principles, and practices. Encyclopedia of Archival Science features 154 entries, which address every aspect of archival professional knowledge. These entries range from traditional ideas (like appraisal and provenance) to today’s challenges (digitization and digital preservation). They present the thoughts of leading luminaries like Ernst Posner, Margaret Cross-Norton, and Philip Brooks as well as those of contemporary authors and rising scholars. Historical and ethical components of practice are infused throughout the work. Edited by Luciana Duranti from the University of British Columbia and Patricia C. Franks from San José State University, this landmark work was overseen by an editorial board comprised of leading archivists and archival educators from every continent: Adrian Cunningham (Queensland State Archives, Australia), Fiorella Foscarini (University of Toronto and University of Amsterdam), Pat Galloway (University of Texas at Austin), Shadrack Katuu (International Atomic Energy Agency), Giovanni Michetti (University of Rome La Sapienza), Ken Thibodeau (National Archives and Records Administration, US), and Geoffrey Yeo (University College London, UK).