Industrial Marketing Communications
Author: Norman A. Hart
Publisher:
Published: 1993
Total Pages: 294
ISBN-13:
DOWNLOAD EBOOKThe last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. Whilst the concept of marketing is basically the same for both industrial and consumer markets, industrial marketing requires different techniques because of the nature and complexity of the purchasing decision-making and the size of the budgets involved.