The Psychology of Survey Response

The Psychology of Survey Response

Author: Roger Tourangeau

Publisher: Cambridge University Press

Published: 2000-03-13

Total Pages: 420

ISBN-13: 9780521576291

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This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.


How to Conduct Self-Administered and Mail Surveys

How to Conduct Self-Administered and Mail Surveys

Author:

Publisher: SAGE

Published: 2003

Total Pages: 266

ISBN-13: 9780761925620

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The Kit is for students in undergraduate and graduate classes in the social and health sciences and for individuals in the public and private sectors who are responsible for conducting and using surveys.


The Arctic in the Anthropocene

The Arctic in the Anthropocene

Author: National Research Council

Publisher: National Academies Press

Published: 2014-07-31

Total Pages: 240

ISBN-13: 0309301866

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Once ice-bound, difficult to access, and largely ignored by the rest of the world, the Arctic is now front and center in the midst of many important questions facing the world today. Our daily weather, what we eat, and coastal flooding are all interconnected with the future of the Arctic. The year 2012 was an astounding year for Arctic change. The summer sea ice volume smashed previous records, losing approximately 75 percent of its value since 1980 and half of its areal coverage. Multiple records were also broken when 97 percent of Greenland's surface experienced melt conditions in 2012, the largest melt extent in the satellite era. Receding ice caps in Arctic Canada are now exposing land surfaces that have been continuously ice covered for more than 40,000 years. What happens in the Arctic has far-reaching implications around the world. Loss of snow and ice exacerbates climate change and is the largest contributor to expected global sea level rise during the next century. Ten percent of the world's fish catches comes from Arctic and sub-Arctic waters. The U.S. Geological Survey estimated that up to 13 percent of the world's remaining oil reserves are in the Arctic. The geologic history of the Arctic may hold vital clues about massive volcanic eruptions and the consequent release of massive amount of coal fly ash that is thought to have caused mass extinctions in the distant past. How will these changes affect the rest of Earth? What research should we invest in to best understand this previously hidden land, manage impacts of change on Arctic communities, and cooperate with researchers from other nations? The Arctic in the Anthropocene reviews research questions previously identified by Arctic researchers, and then highlights the new questions that have emerged in the wake of and expectation of further rapid Arctic change, as well as new capabilities to address them. This report is meant to guide future directions in U.S. Arctic research so that research is targeted on critical scientific and societal questions and conducted as effectively as possible. The Arctic in the Anthropocene identifies both a disciplinary and a cross-cutting research strategy for the next 10 to 20 years, and evaluates infrastructure needs and collaboration opportunities. The climate, biology, and society in the Arctic are changing in rapid, complex, and interactive ways. Understanding the Arctic system has never been more critical; thus, Arctic research has never been more important. This report will be a resource for institutions, funders, policy makers, and students. Written in an engaging style, The Arctic in the Anthropocene paints a picture of one of the last unknown places on this planet, and communicates the excitement and importance of the discoveries and challenges that lie ahead.


Field Trials of Health Interventions

Field Trials of Health Interventions

Author: Peter G. Smith

Publisher:

Published: 2015

Total Pages: 479

ISBN-13: 0198732864

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This is an open access title available under the terms of a CC BY-NC 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Before new interventions are released into disease control programmes, it is essential that they are carefully evaluated in field trials'. These may be complex and expensive undertakings, requiring the follow-up of hundreds, or thousands, of individuals, often for long periods. Descriptions of the detailed procedures and methods used in the trials that have been conducted have rarely been published. A consequence of this, individuals planning such trials have few guidelines available and little access to knowledge accumulated previously, other than their own. In this manual, practical issues in trial design and conduct are discussed fully and in sufficient detail, that Field Trials of Health Interventions may be used as a toolbox' by field investigators. It has been compiled by an international group of over 30 authors with direct experience in the design, conduct, and analysis of field trials in low and middle income countries and is based on their accumulated knowledge and experience. Available as an open access book via Oxford Medicine Online, this new edition is a comprehensive revision, incorporating the new developments that have taken place in recent years with respect to trials, including seven new chapters on subjects ranging from trial governance, and preliminary studies to pilot testing.


Using Web and Paper Questionnaires for Data-Based Decision Making

Using Web and Paper Questionnaires for Data-Based Decision Making

Author: Susan J. Thomas

Publisher: Corwin Press

Published: 2004-03-06

Total Pages: 217

ISBN-13: 0761938834

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Excerpt: ...tribe. He had faculties. He had also various idiosyncrasies. He was undeniably the best hunter and trapper and trainer of dogs to sledge, as well as the most expert upon snowshoes of all the Indians living upon the point, and he was, furthermore, one of the dirtiest of them and the biggest drunkard whenever opportunity afforded. Fortunately for him and for his squaw, Bigbeam, as she had been facetiously named by an agent of the company, the opportunities for getting drunk were rare, for the company is conservative in the distribution of that which makes bad hunters. Given an abundance of firewater and tobacco, Red Dog was the happiest Indian between the northern boundary of the United States and Lake Gary; deprived of them both he hunted vigorously, thinking all the while of the coming hour when, after a long journey and much travail, he should be in what was his idea of heaven again. To-day, though, the rifle bought from the company stood idle beside the ridge-pole, the sledge dogs snarled and fought upon the snow outside, and Bigbeam, squat and broad as became her name, looked askance at her lord as she prepared the moose meat, uncertain of his temper, for his face was cloudy. Red Dog was, in fact, perplexed, and was planning deeply. Good reason was there for Red Dog's thought. Events of the immediate future were of moment to him and all his fellows, among whom, though no chief was formally acknowledged, he was recognized as leader; for had he not at one time been with the company as a hired hunter? Had he not once gone with a fur-carrying party even to Hudson's Bay, and thence to the far south and even to Quebec? And did he not know the ways of the company, and could not he talk a French patois which enabled him to be understood at the stations? Now, as fitting representative of himself and of his clan, a great responsibility had come upon him, and he was lost in as anxious thought as could come to a biped of his quality. Like a more or less...


Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas

Publisher: SAGE Publications

Published: 2008-09-12

Total Pages: 1073

ISBN-13: 150631788X

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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.


Usability Testing Essentials: Ready, Set ...Test!

Usability Testing Essentials: Ready, Set ...Test!

Author: Carol M. Barnum

Publisher: Morgan Kaufmann

Published: 2020-06-27

Total Pages: 481

ISBN-13: 0128169435

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Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals.Filled with new examples and case studies, Usability Testing Essentials, Second Edition is completely updated to reflect the latest approaches, tools and techniques needed to begin usability testing or to advance in this area. - Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product's development - Discusses important usability issues such as international testing, persona creation, remote testing, and accessibility - Presents new examples covering mobile devices and apps, websites, web applications, software, and more - Includes strategies for using tools for moderated and unmoderated testing, expanded content on task analysis, and on analyzing and reporting results