The Drama of Presidential Inaugurations and Inaugural Addresses from Washington through to Biden
The Drama of Presidential Inaugurations and Inaugural Addresses from Washington through to Biden

Author: John R. Vile

Publisher: Cambridge Scholars Publishing

Published: 2022-11-29

Total Pages: 396

ISBN-13: 1527591433

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Every four years, and on the death of presidents, individuals take the oath of office prescribed in the US Constitution. Formal inaugurations are accompanied by pomp that originated in ancient coronation ceremonies in a celebration that thousands of people attend in person and millions follow through electronic media. After describing what such occasions from the inauguration of President George Washington through to that of Joe Biden have in common and how they have changed, this book provides a chronologically arranged summary of each such inaugural ceremony and accompanying events, as well as an analysis of each speech. Although many are largely forgotten, several such orations, including those by Presidents George Washington, Thomas Jefferson, Abraham Lincoln, Franklin D. Roosevelt, John F. Kennedy, and Ronald Reagan, are rhetorical masterpieces. All addresses provide snapshots of American ideals that will interest citizens, historians, and political scientists, and be of service to reference librarians.

Marketing Transformation: Marketing Practice in an Ever Changing World
Marketing Transformation: Marketing Practice in an Ever Changing World

Author: Patricia Rossi

Publisher: Springer

Published: 2017-11-16

Total Pages: 315

ISBN-13: 3319687506

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This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.