First in Thirst
First in Thirst

Author: Darren Rovell

Publisher: Amacom Books

Published: 2006

Total Pages: 266

ISBN-13: 9780814472996

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Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.

The "Front Porch": Examining the Increasing Interconnection of University and Athletic Department Funding
The

Author: Jordan R. Bass

Publisher: John Wiley & Sons

Published: 2015-08-31

Total Pages: 128

ISBN-13: 111917449X

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Higher education and intercollegiate athletics have long had a complicated relationship. Examining the interconnection between the two and from a variety of theoretical and practical angles, this volume highlights many of the debates surrounding higher education and intercollegiate athletics and the financial dependency between these two long-standing entities. Topics include: a comprehensive history of the National Collegiate Athletic Association, an examination of the funding mechanisms utilized by intercollegiate athletic departments, an in-depth magnification of the increasing corporatization of higher education and athletics, and a look into potential future debates and lines of inquiry surrounding this topic. This is the 5th issue of the 41st volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.