Handbook of Marketing

Handbook of Marketing

Author: Barton A Weitz

Publisher: SAGE

Published: 2006-08-11

Total Pages: 618

ISBN-13: 9781412921206

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.


Doing the Right Things Right

Doing the Right Things Right

Author: Laura Stack

Publisher: Berrett-Koehler Publishers

Published: 2016-01-18

Total Pages: 264

ISBN-13: 1626565686

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A How-To Guide for the Modern Leader Inspired by Peter Drucker's groundbreaking book The Effective Executive, Laura Stack details precisely how 21st-century leaders and managers can obtain profitable, productive results by managing the intersection of two critical values: effectiveness and efficiency. Effectiveness, Stack says, is identifying and achieving the best objectives for your organization—doing the right things. Efficiency is accomplishing them with the least amount of time, effort, and cost—doing things right. If you're not clear on both, you're wasting your time. As Drucker put it, “There is nothing so useless as doing efficiently that which should not be done at all.” Stack's 3T Leadership offers twelve practices that will enable executives to be effective and efficient, grouped into three areas where leaders spend their time: Strategic Thinking, Teamwork, and Tactics. With her expert advice, you'll get scores of new ideas on how you, your team, and your organization can boost productivity.


Human Resource Management - An Update

Human Resource Management - An Update

Author: Ana Alice Vilas Boas

Publisher: BoD – Books on Demand

Published: 2024-03-20

Total Pages: 350

ISBN-13: 085466131X

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Human Resource Management - An Update deals with the major theoretical and practical issues of managing people in different kinds of businesses in different countries around the world. Chapters address such topics as theoretical bases for human resource management in the new work age, performance management and organizational management, leadership and job analysis, diversity, work–life balance, and sexual harassment, among others.


Employee Performance Management for Improved Workplace Motivation

Employee Performance Management for Improved Workplace Motivation

Author: Rajapakshe, Wasantha

Publisher: IGI Global

Published: 2024-08-27

Total Pages: 660

ISBN-13:

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In the dynamic landscape of organizational management, the challenge of effectively evaluating and enhancing employee performance stands as a pivotal obstacle to maximizing workplace productivity and motivation. Traditional performance appraisal methods often fall short in providing meaningful insights into employees' contributions and fostering a culture of continuous improvement. This gap between outdated evaluation techniques and the evolving demands of the modern workforce presents a pressing dilemma for Human Resource Management professionals and organizational leaders worldwide. Employee Performance Management for Improved Workplace Motivation emerges as a definitive solution to this critical problem, offering a comprehensive guide to revolutionizing performance management systems. This book meticulously explores the intricacies of performance evaluation, from planning and monitoring to reviewing and rewarding. By integrating theoretical frameworks, practical case studies, and strategic insights, the book equips HR professionals, managers, and scholars with the tools and knowledge needed to implement effective performance management practices that drive employee motivation and organizational success.


Performance Management Essentials for Exams

Performance Management Essentials for Exams

Author:

Publisher: Cybellium

Published:

Total Pages: 231

ISBN-13: 1836793472

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Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com


ORGANIZATIONAL BEHAVIOUR, SECOND EDITION

ORGANIZATIONAL BEHAVIOUR, SECOND EDITION

Author: CHITALE, AVINASH K.

Publisher: PHI Learning Pvt. Ltd.

Published: 2019-07-01

Total Pages: 695

ISBN-13: 9389347076

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For creating a balance in the organizational environment, harmony amongst the employees and the employer is a prerequisite. The factors that help in determining an organizational balance are the sociology of an environment, psychology of the people working there, channels of communication along with a sound and rational management. The book highlights the fundamental concepts of organizational behaviour, and its applications in the Indian organizational scenario. The second edition of the book, maintaining the same chapters' organization as in the previous edition, comprises 28 chapters based on the fundamental concepts of organizational behaviour, and case studies from various Indian industry verticals. These case studies reveal the authors' experience in real-life scenario as consultants as well as their observations pertaining to the concepts of organizational behaviour. Besides, the text lays emphasis on some modern tools of management such as TQM, BPR and Knowledge Management, which is a unique feature of this book. The book is designed for the students of management and psychology. Moreover, it is useful for the postgraduate students of commerce as well as it is of immense use to the personnel associated with technical, commercial and IT-based industries requiring human resource management. KEY FEATURES • Every chapter is concluded with a real-life case study. • Appendices added to most of the chapters contain research-based questionnaire instruments. • Discussion Questions on Case studies enhance learning among students. NEW TO THE SECOND EDITION Includes three new sections on 'Case Study Method as an Important Pedagogy', 'Classification of Case Studies' and 'Steps of Solving a Case'. Incorporates 29 new short and sharp cases at the end of the book to make the reader aware of real-life situations. TARGET AUDIENCE • MBA / PGDM / BBA • BA (Hons.) Psychology • MCom