Research on the Effects of Television Advertising on Children
Author: Richard Adler
Publisher: Washington : National Science Foundation
Published: 1977
Total Pages: 244
ISBN-13:
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Author: Richard Adler
Publisher: Washington : National Science Foundation
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor: Raymond W. Preiss
Publisher: Routledge
Published: 2006-08-29
Total Pages: 667
ISBN-13: 1136772243
DOWNLOAD EBOOKThis distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re
Author: George Comstock
Publisher: Elsevier
Published: 2013-11-15
Total Pages: 328
ISBN-13: 1483214214
DOWNLOAD EBOOKPublic Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Author: Adrian Furnham
Publisher: Routledge
Published: 2008-01-28
Total Pages: 228
ISBN-13: 1134666926
DOWNLOAD EBOOKThe children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author: Barrie Gunter
Publisher: Routledge
Published: 2020-11-29
Total Pages: 238
ISBN-13: 100028347X
DOWNLOAD EBOOKChildren and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society. Barrie Gunter explores how the world of television has evolved to become almost unrecognisable from the broadcast landscapes present over the last years of the 20th century. This key text considers how screen-based entertainment has become increasingly interactive, and how children have become accustomed to creating their own television schedules through streamed services. It explores key topics including screen experiences and the manifestation of prosocial and antisocial behaviour, advertising and the development of consumerism, and the evidence of screen time on a child’s health and school performance. Gunter insightfully assesses television content that children are exposed to and its impact on cognitive and behavioural development. Featuring commentary on the challenges regulators face to keep up with rapidly developing screen technologies and suggestions on how parents can mediate their children’s screen behaviour, this text is an essential read for researchers and students taking courses in child development, family studies, broadcasting and communication.
Author: Oh-Ryeong Ha
Publisher: Frontiers Media SA
Published: 2022-02-23
Total Pages: 191
ISBN-13: 2889744957
DOWNLOAD EBOOKAuthor: Patti M. Valkenburg
Publisher: Routledge
Published: 2004-04-26
Total Pages: 173
ISBN-13: 1135618828
DOWNLOAD EBOOKFocusing on TV, film, video and computer games, and the Internet, this book provides insight into the latest theories and research on children and media. It is appropriate for graduate students and scholars in media studies, media effects, children and m
Author: Great Britain. Television Research Committee
Publisher:
Published: 1965
Total Pages: 502
ISBN-13:
DOWNLOAD EBOOKAuthor: Patti M. Valkenburg
Publisher: Yale University Press
Published: 2017-01-01
Total Pages: 341
ISBN-13: 0300218877
DOWNLOAD EBOOKCover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z