IEG's Complete Guide to Sponsorship
Author:
Publisher: Ieg, Incorporated
Published: 1999
Total Pages: 56
ISBN-13:
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Author:
Publisher: Ieg, Incorporated
Published: 1999
Total Pages: 56
ISBN-13:
DOWNLOAD EBOOKAuthor: International Events Group
Publisher:
Published: 2003
Total Pages: 76
ISBN-13: 9780944807477
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Publisher:
Published: 1989
Total Pages: 86
ISBN-13:
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Publisher:
Published: 1996
Total Pages: 0
ISBN-13: 9780944807200
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Publisher:
Published: 2017
Total Pages: 141
ISBN-13: 9780944807743
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher: Ieg, Incorporated
Published: 2008-01-01
Total Pages: 154
ISBN-13: 9780944807668
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher: International Events Group
Published: 1995-03-01
Total Pages: 44
ISBN-13: 9780944807132
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Publisher:
Published: 2000-11-01
Total Pages: 468
ISBN-13: 9780944807439
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher:
Published: 2003
Total Pages: 154
ISBN-13: 9780944807477
DOWNLOAD EBOOKAuthor: Pippa Collett
Publisher: John Wiley & Sons
Published: 2011-12-05
Total Pages: 264
ISBN-13: 0470980001
DOWNLOAD EBOOKThe Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post