Ieg Sponsorship Sourcebook 2001
Author:
Publisher:
Published: 2000-11-01
Total Pages: 468
ISBN-13: 9780944807439
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Author:
Publisher:
Published: 2000-11-01
Total Pages: 468
ISBN-13: 9780944807439
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher:
Published: 1996-12-01
Total Pages: 554
ISBN-13: 9780944807149
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Publisher:
Published: 2005
Total Pages: 436
ISBN-13:
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher: International Events Group
Published: 1995-03-01
Total Pages: 44
ISBN-13: 9780944807132
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Publisher:
Published: 1996
Total Pages: 0
ISBN-13: 9780944807200
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Publisher: Ieg, Incorporated
Published: 1999
Total Pages: 56
ISBN-13:
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher: Ieg, Incorporated
Published: 2008-01-01
Total Pages: 154
ISBN-13: 9780944807668
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Publisher:
Published: 2017
Total Pages: 141
ISBN-13: 9780944807743
DOWNLOAD EBOOKAuthor: Lesa Ukman
Publisher:
Published: 2003
Total Pages: 154
ISBN-13: 9780944807477
DOWNLOAD EBOOKAuthor: John A. Fortunato
Publisher: McFarland
Published: 2013-08-14
Total Pages: 227
ISBN-13: 0786474319
DOWNLOAD EBOOKThis book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.