Giraffe lover gifts unite with this incredible giraffe journal, capture all those ideas in this amazing animal book. Great for note taking, doodles, list taking, mothers day gift. For Reminders, To Do Lists and crafting ideas. Perfect for taking notes, jotting lists, doodling, brainstorming.
A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t. Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning.
The English Tenses Exercise Book drills a solid understanding of the past, present and future in simple, continuous and perfect forms. With thousands of examples of each tense, practising both form and use, this is a perfect companion to reference books and language classes. Each tense is tested separately to help you perfect them, before being brought together in mixed tense exercises that compare and contrast use. Exercises include individual gap-fill sentences, scrambled sentences, reading for information, usage analysis, and error correction, as well as longer prose exercises that demonstrate applied grammar. You'll find educational articles, short stories and even a recipe for homemade bread! This wealth of practice will strengthen your understanding and your confidence, while also providing entertainment thanks to the author's uniquely engaging style. Written by Phil Williams, author of the bestselling reference book, The English Tenses Practical Grammar Guide, this exercise book is a must-have for any student of English. Get it today!
*OVER 3 MILLION COPIES SOLD* This book will change the way you think about decision-making. If you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices. From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, The Art of Thinking Clearly is a simple, straightforward and always surprising guide to a better, smarter you. Making better choices will transform your life at work, at home, forever. 'A treat - highly relevant, scientifically grounded and beautifully written' Claudio Feser, Senior Partner, McKinsey 'Intelligent, informative and witty' Christoph Franz, former Lufthansa CEO PRAISE FOR ROLF DOBELLI 'Dobelli has a gift for identifying the best ideas in the world' Jonathan Haidt, author of The Righteous Mind 'One of Europe's finest minds' Matt Ridley, author of The Evolution of Everything 'A virtuosic synthesizer of ideas' Joshua Greene, author of Moral Tribes
Many people can write. But writing well enough to get published takes hours of practice, the ability to take criticism, and expert advice. Filled with stories and tips from published authors, this easy-to-use guide teaches you the basics of the writing craft. Whether you want to create poems or plays, children's books or online blogs, romance novels or a memoir, you'll learn to write more effectively and creatively. Published author, editor, and PR consultant Wendy Burt-Thomas covers all aspects of writing, including how to: Prepare to write, from planning to research to organization Properly structure your piece to fit your chosen genre Stay focused during the drafting and editing processes Work with other authors Overcome writer's block Market your writing
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Jacinta Parsons was in her twenties when she first began to feel unwell - the kind of unwell that didn't go away. Doctors couldn't explain why, and Jacinta wondered if it might be in her head. But she could barely function, was frequently unable to eat or get out of bed for days, and gradually turned into a shadow of herself. Eventually she got a diagnosis, but knowing she had Crohn's disease wouldn't stop her life from spiralling into a big mess of doctors, hospitals and medical disasters. With chronic illness her constant companion, she had to learn how to function in a world set up for the well. What's most extraordinary about Jacinta's story is how common it is. Nearly half of Australians live with a chronic illness, but most of these conditions are not obvious, often endured in secrecy and little understood. They are unseen. With compelling candour, Jacinta trains a microscope on the unique challenges of living with an invisible condition. She lays bare the struggles with shame, loss of identity, the threat of mortality, and the profoundly complex relationships between the chronically ill and their own bodies, as well as with those around them. It's a story of trying to fix an unfixable illness, getting beaten down then clawing back up, and how that experience can shape a life.
Use the neuroscience of emotional learning to transform your teaching. How can the latest breakthroughs in the neuroscience of emotional learning transform the classroom? How can teachers use the principles and practices of positive psychology to ensure optimal 21st-century learning experiences for all children? Patty O’Grady answers those questions. Positive Psychology in the Elementary School Classroom presents the basics of positive psychology to educators and provides interactive resources to enrich teachers’ proficiency when using positive psychology in the classroom. O’Grady underlines the importance of teaching the whole child: encouraging social awareness and positive relationships, fostering self-motivation, and emphasizing social and emotional learning. Through the use of positive psychology in the classroom, children can learn to be more emotionally aware of their own and others’ feelings, use their strengths to engage academically and socially, pursue meaningful lives, and accomplish their personal goals. The book begins with Martin Seligman’s positive psychology principles, and continues into an overview of affective learning, including its philosophical and psychological roots, from finding the “golden mean” of emotional regulation to finding a child’s potencies and “golden self.” O’Grady connects the core concepts of educational neuroscience to the principles of positive psychology, explaining how feelings permeate the brain, affecting children’s thoughts and actions; how insular neurons make us feel empathy and help us learn by observation; and how the frontal cortex is the hall monitor of the brain. The book is full of practical examples and interactive resources that invite every educator to create a positive psychology classroom, where children can flourish and reach their full potential.
This is a collection of scripts from Catherine Tate's sketch show, which features an eclectic collection of comedy creations. From Cockney Nan to the rather outspoken schoolgirl, Lauren, Tate's characters are all the more funny because they remind us of people in everyday life.
"[This novel is] the profoundly personal and emphatically political story of a confident woman forced to confront an unnerving new reality when in the space of a single week her wife leaves her and she is diagnosed with multiple sclerosis"--Amazon.com.
