I. E. Copywriting for the Electronic Media
Author: Meeske
Publisher:
Published: 2008-01-01
Total Pages:
ISBN-13: 9780495391081
DOWNLOAD EBOOKRead and Download eBook Full
Author: Meeske
Publisher:
Published: 2008-01-01
Total Pages:
ISBN-13: 9780495391081
DOWNLOAD EBOOKAuthor: Milan D. Meeske
Publisher: Wadsworth Publishing Company
Published: 2005
Total Pages: 340
ISBN-13: 9780534629144
DOWNLOAD EBOOKAre you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
Author: Milan D. Meeske
Publisher: Wadsworth Publishing Company
Published: 2002-07-24
Total Pages:
ISBN-13: 9780534526658
DOWNLOAD EBOOKThis text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.
Author: Milan D. Meeske
Publisher:
Published: 1998
Total Pages:
ISBN-13: 9780534507558
DOWNLOAD EBOOKAuthor: Milan D. Meeske
Publisher: Arden Shakespeare
Published: 1992
Total Pages: 51
ISBN-13: 9780534156251
DOWNLOAD EBOOKAuthor: Milan D. Meeske
Publisher: Wadsworth Publishing Company
Published: 1992
Total Pages: 426
ISBN-13:
DOWNLOAD EBOOKCombines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
Author: Alten
Publisher:
Published: 2001-07
Total Pages: 532
ISBN-13: 9780534548056
DOWNLOAD EBOOKAuthor: Steve Slaunwhite
Publisher: Simon and Schuster
Published: 2007-06-14
Total Pages: 352
ISBN-13: 1440524033
DOWNLOAD EBOOKThe Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Author: Peter B. Orlik
Publisher: Allyn & Bacon
Published: 2004
Total Pages: 0
ISBN-13: 9780205393244
DOWNLOAD EBOOK"Broadcast/Cable Copywriting" is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, "Broadcast/Cable Copywriting" introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards. New and Notable Features Deals with copywriting for radio and television (RTV) exclusively while covering the subject in great depth and breadth so that both working professionals and RTV students can use it as a "state of the discipline" guidebook to effective electronic media copy principles, format, and procedures. Begins with an orienting chapter that reveals copywriter work situations and concludes with a campaign creation chapter that pulls together the key techniques introduced throughout the book. Includes more than 250 message examples, many of which are new to this edition, providing students with exposure to cutting edge creativity. Intersperses discussions of Internet writing throughout the text, illustrating the interconnectedness of electronic media writing for the student. Includes updated content and referenced insights from top industry practitioners around the world, provides students with a broad range of examples.
Author: Herbert Zettl
Publisher:
Published: 2005-07
Total Pages: 588
ISBN-13: 9780534647292
DOWNLOAD EBOOKThis classic, bestselling text introduces students to the basic skills required in all aspects of television production, including camera and studio equipment and remote location production, all the while emphasising the latest technology.