How to Write Proposals, Sales Letters & Reports
Author: Neil Sawers
Publisher: The NS Group
Published: 2004
Total Pages: 228
ISBN-13: 0969790163
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How to Write Proposals and Reports that Get Results
Author: Ros Jay
Publisher: Financial Times/Prentice Hall
Published: 2000
Total Pages: 157
ISBN-13: 9780273644972
DOWNLOAD EBOOKA step-by-step guide to writing a report/proposal from start to finish. The text covers structure, grammar and presentation, and includes excercises to give the reader some practice.
Persuasive Business Proposals
Author: Tom Sant
Publisher: AMACOM/American Management Association
Published: 2004
Total Pages: 260
ISBN-13: 9780814427583
DOWNLOAD EBOOKUse the latest technology and techniques to craft winning proposals.
The Business Writer's Handbook, Seventh Edition
Author: Gerald J. Alred
Publisher: Macmillan
Published: 2003-02-14
Total Pages: 690
ISBN-13: 9780312309220
DOWNLOAD EBOOKExpert advice for meeting the demands of on-line writing as well as research, documenting and presenting materials, this is a valuable resource for anyone who needs information on formal business writing.
How to Say it
Author: Rosalie Maggio
Publisher: Penguin
Published: 2001
Total Pages: 516
ISBN-13: 9780735202344
DOWNLOAD EBOOKThe second edition of this popular one-of-a-kind book is updated with ten new chapters.
Improving Writing Skills
Author: Arthur Asa Berger
Publisher: SAGE Publications
Published: 1993-09-02
Total Pages: 98
ISBN-13: 1452254397
DOWNLOAD EBOOKEducators, academics, or business persons will find this book convenient and irreplaceable--a must to have on hand, whether writing for the first time or after years of experience. Arthur Asa Berger′s guidelines and suggestions are suitable for all types of written work. . . . The entire book is a good example of practicing what you preach in that he writes with style, economy, and purpose. Read and apply Berger′s writing skill techniques to enhance the effectiveness of your next writing project. --Canadian Home Economics Journal When academics speak of their writing, they are almost always referring to their books and articles. Yet, in their scholarly career, more time and effort will be spent on business correspondence--memos, letters, reports, proposals--than the items that appear on a vita. And, in most cases, no training is ever provided about how to effectively produce and present these kinds of documents. Arthur Asa Berger′s brief, practical guide does just that, taking the reader through the most common kinds of business correspondence that a university professor is required to produce and offering useful advice to make these communications as effective as possible. He covers important genres such as letters of recommendation, tenure, letters, and grant proposals. In the second half of the book, Berger offers general suggestions on effective writing--brainstorming and collaborating, persuasion, outlining and revising, designing documents, avoiding writer′s block, and using computers, among other topics. Just as the quality of your published pieces affects your career, so can the quality of your correspondence help or hinder academic success. Improving Writing Skills demystifies and guides you through this process.
Business Communication, Second Canadian Edition
Author: Marty Brounstein
Publisher: John Wiley & Sons
Published: 2013-07
Total Pages: 322
ISBN-13: 1118729994
DOWNLOAD EBOOKWhether you are already working in a business setting or starting out on a new career path, writing and speaking effectively are crucial skills for today's competitive technology-driven business world. Using clear, everyday language, Business Communication presents techniques and strategies for becoming a more confident and more capable business communicator. Business Communication uses a focused modular format with a variety of built-in learning resources to help you focus your studies and learn at your own pace.
Management Communication
Author: Arthur H. Bell
Publisher: John Wiley & Sons
Published: 2009-12-30
Total Pages: 599
ISBN-13: 0470084456
DOWNLOAD EBOOKStudents require excellent communication skills in their business and academic lives. Management Communication is a step-by-step guide for learning specific techniques to help them improve those skills and achieving clarity and brevity in business writing. The authors follow a four-part approach to communication instruction: explain it, try it, evaluate it, perfect it. They provide graduate and undergraduate students, managers, and managers-in-training with the tools they need to become masterful communicators. The new 3rd Edition has a greater focus on “strategy through skill” and provides more opportunities for applying skills and insights to a broad range of fields for success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR.
Writing to Go
Author: Rob Colter
Publisher: House of Anansi
Published: 2009
Total Pages: 88
ISBN-13: 0887848311
DOWNLOAD EBOOKIn today's fast-paced world of 3-mail and instant messaging, writing with clarity is more important than ever. In Writing to Go, bestselling author Rob Colter takes us through the writing process in ten easy steps. From the classroom to the office, Colter's Top Ten Writing Tips will give you the confidence to compose your correspondence with greater speed and impact, covering everything from knowing your purpose and audience, to selecting your format, organizing your points, and writing clearly and effectively. With its practical information, down-to-go is the perfect pocket resource.
Promotion Strategies for Design and Construction Firms
Author: Vilma Barr
Publisher: John Wiley & Sons
Published: 1995-07-31
Total Pages: 198
ISBN-13: 9780471285595
DOWNLOAD EBOOKPromotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.
