This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ How To Win Fortune Andrew Carnegie
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Studying world religions is an intellectual challenge coupled with an emotional endeavor to grow in sensitivity to the mystery of human nature. Teaching world religions requires an openness to new languages, cultures and beliefs. By exploring the history of dialogue, students can begin to appreciate the unique contributions of each tradition without forgoing their own. Primary Source Readings in World Religions introduces your students to foundational texts of many of the world's main religions. This leader's guide brings you the expertise of a veteran world religions teacher who not only provides helpful insight into the readings but also lends the wisdom gained from years of guiding young people in deepening their understanding of different faith traditions. The leader's guideprovides you with continuity and variety. Each chapter includes these elements: summaries of the primary source readings from the student book an activity to help you guide students through each of the readings additional activities to further explore the issues suggestions for prayer related to the chapter topic action ideas related to the chapter topic
Contains techniques for achieving profits from stock trading. This book is not full of theory and projections but practical advice learned the hard way, by trading personal hard earned cash daily in the world's stock exchanges. It's not about how to be a stock trader and trade other people's money but on how to grow funds.
In 1956, two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory—the basis of computers and the Internet—to the problem of making as much money as possible, as fast as possible. Shannon and MIT mathematician Edward O. Thorp took the "Kelly formula" to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett's rate of return. Fortune's Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider's edge. Shannon believed it was possible for a smart investor to beat the market—and William Poundstone's Fortune's Formula will convince you that he was right.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
From the bestselling author of The Firebird, comes a new, exquisitely crafted novel of modern-day and historical intrigue. For nearly 300 years, the mysterious journal of Jacobite exile Mary Dundas has lain unread-its secrets safe from prying eyes. Now, amateur codebreaker Sara Thomas has been hired by a once-famous historian to crack the journal’s cipher. But when she arrives in Paris, Sara finds herself besieged by complications from all sides: the journal’s reclusive owner, her charming Parisian neighbor, and Mary, whose journal doesn't hold the secrets Sara expects. It turns out that Mary Dundas wasn’t keeping a record of everyday life, but a first-hand account of her part in a dangerous intrigue. In the first wintry months of 1732, with a scandal gaining steam in London, driving many into bankruptcy and ruin, the man accused of being at its center is concealed among the Jacobites in Paris, with Mary posing as his sister to aid his disguise. When their location is betrayed, they’re forced to put a desperate plan in action, heading south along the road to Rome, protected by the enigmatic Highlander Hugh MacPherson. As Mary’s tale grows more and more dire, Sara, too, must carefully choose which turning to take…to find the road that will lead her safely home.
