How To Be Successful At Sponsorship Sales
How To Be Successful At Sponsorship Sales

Author: Allen, Sylvia

Publisher: Trafford Publishing

Published: 2010-07-28

Total Pages: 230

ISBN-13: 1426977484

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Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization? This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more. Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors. The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.

What Sponsors Want: An Inspirational Guide For Event Marketers
What Sponsors Want: An Inspirational Guide For Event Marketers

Author: Mark Harrison

Publisher: World Scientific

Published: 2020-08-27

Total Pages: 301

ISBN-13: 9811219036

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This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

The Sponsorship Handbook
The Sponsorship Handbook

Author: Pippa Collett

Publisher: John Wiley & Sons

Published: 2011-12-05

Total Pages: 264

ISBN-13: 0470980001

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The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Secrets and Techniques of Sponsorship Marketing
Secrets and Techniques of Sponsorship Marketing

Author: James M. Personius

Publisher: Createspace Independent Publishing Platform

Published: 2016-01-29

Total Pages: 74

ISBN-13: 9781530006700

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What every association, conference, convention, and seminar needs to know to effectively sell and grow their sponsorships. Non-dues revenue is increasingly important to associations, conferences, and events. Yet, these groups struggle with what to sell to sponsors and how to sell it. Most staff hate selling sponsorships; and definitely do not want to cross sell or up sell. Most staff have no sales training; nor do they understand the value or benefits of sponsorships. As a result, associations are leaving thousands to hundreds of thousands of dollars on the table. Personius begins with a simple premise: if you are not selling what sponsors want to buy, then you have a problem. Good sponsorships must benefit the sponsors, the associations, and the members/attendees. Personius presents a step-by-step, easy-to-read, easy-to-understand method of identifying the inherent value of your association and event. Then, identifying and presenting solutions to potential partnering organizations. Personius explains what sponsors want to buy and why; then how to align your association's offerings with those needs. Personius reveals techniques to help your organization identify potential sponsors and how to meet the right people on the inside. Personius explains, in clear terms, the gatekeeper and toll taker roles that are vitally important to all associations, conferences, seminars, and similar events. He explains eleven different factors that can make sponsorships more valuable and more appealing to potential sponsors. He identifies hot products and trends that sponsors love or need. He even shows how to demonstrate to sponsors that they are getting returns on their financial investment. He offers multiple suggestions for cross selling and up selling to increase your association's revenues while improving your service to sponsors. Personius reveals useful tips to help you understand alternatives available to sponsors. Thus, you can effectively price sponsorships and negotiate the terms, while providing the best possible value. This white paper should be required reading for management of all associations, conferences, conventions, seminars, and similar events that seek sponsorship funding. It will help you get new sponsors and more revenues; it may possibly save and strengthen some existing sponsorship relationships too.

Sell Your Event!
Sell Your Event!

Author: Teresa Stas

Publisher:

Published: 2020-10-15

Total Pages: 200

ISBN-13:

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★ "Finally, a book that hits that big gap between soliciting donations and raising hundreds of thousands for a mega-event! This book should be required reading for anyone serious about sponsorships but doesn't know how to get started." - Dan Cormany, PhD, Florida International University ★ ✓ Do you need Sponsorship dollars for your Event but cannot seem to land it? ✓ Do you feel overwhelmed and lost when it comes to finding Sponsors? Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors walks you through all the sponsorship steps including finding prospects and their contact information, creating winning proposals, and most importantly landing sponsorship deals. You don't have to be Coachella to sell sponsorships, you just have to know what sponsors want! Stop agonizing over sponsorship revenue, it's time for you to go get it! Based on practical, first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with real-world insights from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you'll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back. As the founder and CEO of Green Cactus Live Event Sponsorship Agency, Author Teresa Stas has over 17 years of experience in sponsorship sales and marketing, brokering millions of dollars in sponsorships for her clients, and working with local, regional and major national brands. Teresa is a national speaker on the topic of sponsorships, online course creator, and authors the column "Small Event, Big Sponsors" for International Festivals and Events "ie" Magazine.

Event Sponsorship
Event Sponsorship

Author: Bruce E. Skinner

Publisher: Wiley

Published: 2002-10-18

Total Pages: 320

ISBN-13: 9780471126010

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State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.