How to Price Effectively
How to Price Effectively

Author: Utpal Dholakia

Publisher: Utpal Dholakia

Published: 2017-07-13

Total Pages:

ISBN-13: 0999186701

DOWNLOAD EBOOK

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

How to Price Effectively
How to Price Effectively

Author: Utpal Dholakia

Publisher:

Published: 2017-07-03

Total Pages:

ISBN-13: 9780999186718

DOWNLOAD EBOOK

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

The Art of Pricing
The Art of Pricing

Author: Rafi Mohammed

Publisher: Crown Pub

Published: 2005

Total Pages: 236

ISBN-13: 9781400080939

DOWNLOAD EBOOK

Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advice, strategies, and techniques for increasing profit margins. 20,000 first printing.

The 10 Rules of Highly Effective Pricing
The 10 Rules of Highly Effective Pricing

Author: Danilo Zatta

Publisher: John Wiley & Sons

Published: 2023-11-22

Total Pages: 310

ISBN-13: 1394253427

DOWNLOAD EBOOK

Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on. In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers: All the necessary ingredients for a successful, company-wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins, as well as strategies for generating long-term advantage A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy. 'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’ - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

The Efficient Enterprise
The Efficient Enterprise

Author: Peter Schimitzek

Publisher: CRC Press

Published: 2003-10-16

Total Pages: 437

ISBN-13: 0203486390

DOWNLOAD EBOOK

In modern business, the availability of up-to-date and secure information is critical to a company's competitive edge and marketing drive. Unfortunately, traditional business studies and classical economics are unable to provide the necessary analysis of such contemporary issues as information technology and knowledge management. The Efficie

Business Genesis: Start and Grow Your Successful Business Doing What You Love
Business Genesis: Start and Grow Your Successful Business Doing What You Love

Author: Alexzandra de la Iglesia

Publisher: Lulu.com

Published: 2019-10-07

Total Pages: 360

ISBN-13: 035996219X

DOWNLOAD EBOOK

Business Genesis is a start-to-success guide filled with contemporary insights and examples of how to start and grow your own business doing what you love. Particularly in the last few years, times have been challenging for all of us. For those who are ready to take charge of their own destiny and financial future, Business Genesis will walk you through each step starting with how to find out just in what area you would have the greatest opportunity for success. Next, you will uncover the rights steps to take to build a strong and sustainable business foundation.Once you are up and running you will have new questions. What about managing employees if you have them and why is it so important for your business success to give back to your community? What are the key things that will insure that your specific business will be a success? All these questions and more will be answered in Business Genesis.