Mastering the Art of Selling Real Estate

Mastering the Art of Selling Real Estate

Author: Tom Hopkins

Publisher: Portfolio

Published: 2004-08-03

Total Pages: 408

ISBN-13:

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Full of anecdotes, sales scripts, and proven tactics, this fully revised and updated book shows readers how to find the best listing prospects; win over "For Sale by Owner" sellers; earn the seller's trust; and more.


How to Master the Art of Listing and Selling Real Estate

How to Master the Art of Listing and Selling Real Estate

Author: Tom Hopkins

Publisher: Englewood Cliffs, N.J. : Prentice Hall

Published: 1991

Total Pages: 426

ISBN-13:

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Tom Hopkins' career is the quintessential American success story, from a $42-a-month failure to millionaire, through the real estate sales techniques he developed and perfected. He has taught these techniques to more than one billion real estate pro on four continents, and now shares them with readers, revealing how to succeed in virtually any market.


The Art of the CMA

The Art of the CMA

Author: Greg Robertson

Publisher:

Published: 2020-07-28

Total Pages: 244

ISBN-13: 9781735414409

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How exceptional brokers and agents have gone beyond using Comparative Market Analysis CMAs at listing presentations and now use them to stand out in a crowded marketplace and grow their businesses.


The Altman Close

The Altman Close

Author: Josh Altman

Publisher: John Wiley & Sons

Published: 2019-04-09

Total Pages: 240

ISBN-13: 111956011X

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Land the deals you want and develop your instincts with million-dollar negotiation techniques After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America’s top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property. Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal. Learn how to open with a prospect, work the deal, close, open, and repeat Build and market your reputation, creating more sales opportunities Develop the traits of a closer in you and your team Drive the deal forward and get the best price for your property by creating desire, scarcity, and demand Successful real estate sales are driven by the same principles, whether they happen in the Hollywood Hills or just down the street. Josh wants to put those principles, and the techniques for applying them, in your hands. Learn them and discover what you can achieve.


The Millionaire Real Estate Agent

The Millionaire Real Estate Agent

Author: Gary Keller

Publisher: McGraw Hill Professional

Published: 2004-04-01

Total Pages: 370

ISBN-13: 0071502084

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Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income


The Art of Selling Real Estate

The Art of Selling Real Estate

Author: Patricia Cliff

Publisher: Booktrope Editions

Published: 2012-12

Total Pages: 0

ISBN-13: 9781620151259

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In the wake of the housing collapse of 2008, the real estate business has never been more challenging. But for over 35 years--through up and down markets---Patricia Cliff, a Senior Vice President at The Corcoran Group, has been one of the most successful agents in the United States. In The Art of Selling Real Estate, Cliff offers a career's worth of practical advice that any agent can use right away. She explains how to build life-long relationships with clients as their trusted real estate advisor, by becoming the indispensable element in every real estate transaction--through the delivery of a consistent, authentic, remarkable high level of personalized service. Cliff's topics include: the art of the new soft sell; the necessity of selling the client on appropriate pricing; how to preserve the commission structure; how to dress up and optimally market properties; how to make money while you sleep by increasing your net worth with wise real estate investments; how to take your business to the next level with the creation and management of a successful real estate team; and how to create an exit strategy that will keep you relevant, involved and receiving a continued income flow as a rainmaker for your team.


Zillow Talk

Zillow Talk

Author: Spencer Rascoff

Publisher: Grand Central Publishing

Published: 2015-01-27

Total Pages: 286

ISBN-13: 1455574767

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How do you spot an area poised for gentrification? Is spring or winter the best time to put your house on the market? Will a house on Swamp Road sell for less than one on Gingerbread Lane? The fact is that the rules of real estate have changed drastically over the past five years. To understand real estate in our fast-paced, technology-driven world, we need to toss out all of the outdated truisms and embrace today's brand new information. But how? Enter Zillow, the nation's #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today's housing market while acknowledging that a home is more than an economic asset. In Zillow Talk, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why: It's better to remodel your bathroom than your kitchen Putting the word "cute" in your listing could cost you thousands of dollars You shouldn't buy the worst house in the best neighborhood You should never list your house for $444,000 You shouldn't list your house for sale before March Madness or after the Masters Densely packed with entertaining anecdotes and invaluable how-to advice, Zillow Talk is poised to be the real estate almanac for the next generation.


How to Master the Art of Selling

How to Master the Art of Selling

Author: Tom Hopkins

Publisher: Made For Success Publishing

Published: 2015-05-04

Total Pages: 196

ISBN-13: 161339800X

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You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. Within these pages are hundreds of ideas for doing just that. Not only are the ideas here, but the words and phrases that make them work are here as well. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations. One single strategy alone has tripled the sales volume of many readers. That's why the book is recognized as a classic 25+ years after its first printing. This book is written in clear, easy-to-understand language. There's no hype or theory here, just proven-effective "how-to" strategies to help you increase your sales volume immediately. Need help in a specific area? Check out the detailed index. The answers to nearly every concern or objection are literally at your fingertips. Save yourself the time it took Tom to master the art of selling. It's all wrapped up in these pages for you.


How to Succeed in Commercial Real Estate, Third Edition

How to Succeed in Commercial Real Estate, Third Edition

Author: John Bowman

Publisher: John L. Bowman

Published: 2019-06-23

Total Pages: 364

ISBN-13: 9780578521350

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The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales. This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty. Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers. The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property. Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules. Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases. Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management. The pros and cons of going independent and how to decide if it's the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business.