For anyone who wants to be the best - and thinks they have what it takes to make it to the top of their chosen career this new series of books offers a wealth of advice and insider's tips. Informative and inspirational each book in the series includes * Case studies, interviews or profiles of successful people in the field * Advice on key skills to develop * Information on key elements of particular jobs * Hints on getting in and on * Contact points and useful addresses * Glossary * Websites of interest * Advice on where to find the top jobs
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
You can find profitable, fulfilling work after 50! Kerry Hannon's national bestseller, Great Jobs for Everyone 50+, has become the job-hunting bible for people in their forties, fifties, and beyond. With her no-nonsense style, Hannon shows where the opportunities are and how to get them. In this completely revised edition, Hannon offers twice as many jobs and brand-new material to market your skills in today’s job market, with expert tips on revamping a résumé, networking, interviewing like a pro, building a social media platform to stand out in the crowd, and much more. Whether you took early retirement, were laid off, are seeking a job that you will love, need supplemental income, or want to stay engaged and make a difference by giving back with your talents, Hannon’s book is an essential tool. The truth is that many companies are looking for candidates with your experience, expertise, and maturity. The trick is finding those employers—and going into your search with a positive attitude and realistic expectations. This completely updated Great Jobs shows you how to avoid common job-seeking mistakes and helps you find your ideal employment in today’s landscape.
Keeping your job is job one. In these uncertain economic times, secure employment is more important than ever. 'The Complete Idiot's Guide® to Recession-Proof Careers', presents all of the information needed to make an informed decision about choosing a career that ensures your continued employability. - Wide range of career fields presents a plethora of ideas for career paths - Each career is described in detail so that the reader has a clear picture of the job requirements, salary, and experience and schooling needed - Handy appendices outline the best careers by growth, salary, and geography as well as resources for job sites, fairs and organizations
Work in the 21st century requires new understanding in organizational behaviour: how individuals interact together to get work done. This volume brings together research on essential topics such as motivation; job satisfaction; leadership; compensation; organizational justice; communication; intra- and inter-team functioning; judgement and decision-making; organizational development and change. Psychological insights are offered on: management interventions; organizational theory; organizational productivity; organizational culture and climate; strategic management; stress; and job loss and unemployment.
