“There’s nothing semi about Finn Murphy’s trucking tales of The Long Haul.”—Sloane Crosley, Vanity Fair More than thirty years ago, Finn Murphy dropped out of college to become a long-haul trucker. Since then he’s covered more than a million miles as a mover, packing, loading, hauling people’s belongings all over America. In The Long Haul, Murphy recounts with wit, candor, and charm the America he has seen change over the decades and the poignant, funny, and often haunting stories of the people he encounters on the job.
This book gives the reader a rare peak into the world of driving an 18 wheeler across country. The author, a retired State Investigator, goes on a nine month journey and chronicles his experiences of driving a big rig. The book includes the authors experiences, the mistakes he made, recommendations to help new drivers and observations about the industry in general. The information in this book would be extremely helpful to anyone who may be consider entering this industry, currently attending a commercial drivers school or simply entertaining for anyone just curious about what it was like to drive tractor and trailer, from a professional point of view.
A proven three-step guide to buying your own business, and adding more profit, free time & meaning to your life, by a #1 international-bestselling author. The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the 3-step formula he utilized to go from a kid who didn’t attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire. Praise for The Lifestyle Business Owner “Aaron Muller cuts right to the chase on what you need to do to own a profitable business that runs without you.” —Marci Shimoff, #1 New York Times–bestselling author of Happy for No Reason and Chicken Soup for the Woman’s Soul “This practical book is full of proven strategies and techniques you can use immediately to increase your sales and profitability—from the first day.” —Brian Tracy, author of Now, Build a Great Business “A must-read for anyone who wants to be a business owner.” —Gino Wickman, creator of EOS and author of the award-winning, bestselling book, Traction “Aaron Muller opened my eyes to the world of buying and running a business (or two or more) as a way to express your values, have fun, be creative and make enough money to have everything you need…including a time for life’s non-material pleasures.” —Vicki Robin, co-author of Your Money or Your Life
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
