This Book will give you step by step instructions on how to give an awesome live on the air performance when being interviewed on a radio show to get the desired results. This book also allows you to have a peek into the famous peoples lives that Lawrence J. King personally interviewed on his amazing radio shows. This book explains how Mr. King took a simple idea and then turned that idea into a money making cash cow, and now Mr. King is a well sought after radio talk host and has become an Entreperueuer Extroidinaire. This book is a classical story If you can see it then you can be it. A very motivating book that is full of awesome events from start to finish.
Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.
In this book, Paul Matzko tells the story of the emergence of ultra-conservative radio in the 1960s, and reveals the Kennedy administration's involvement in a censorship campaign against conservative broadcasters. The Radio Right provides the essential pre-history for the last four decades of conservative activism, as well as the historical context for current issues of political bias and censorship in the media.
There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.
Widely acclaimed and hotly contested, veteran journalist Eric Alterman's ambitious investigation into the true nature of the U.S. news media touched a nerve and sparked debate across the country. As the question of whose interests the media protects-and how-continues to raise hackles, Alterman's sharp, utterly convincing assessment cuts through the cloud of inflammatory rhetoric, settling the question of liberal bias in the news once and for all. Eye-opening, witty, and thoroughly and solidly researched, What Liberal Media? is required reading for media watchers, and anyone concerned about the potentially dangerous consequences for the future of democracy in America.
New Media and American Politics is the first book to examine the effect on modern politics of the new media, which include talk radio, tabloid journalism, television talk shows, entertainment media, and computer networks. Davis and Owen discuss the new media's cultural environment, audience, and content, before going on to evaluate its impact on everything from elections to policy making to the old media itself.
Americans love talk shows. In a typical week, more than 13 million Americans listen to Rush Limbaugh, whose syndicated radio show is carried by about 600 stations. On television, Oprah Winfrey's syndicated talk show is seen by an estimated 30 million viewers each week. Talk show hosts like Winfrey and Limbaugh have become iconic figures, frequently quoted and capable of inspiring intense opinions. What they say on the air is discussed around the water cooler at work, or commented about on blogs and fan web sites. Talk show hosts have helped to make or break political candidates, and their larger-than-life personalities have earned them millions of fans (as well as more than a few enemies). Icons of Talk highlights the most groundbreaking exemplars of the talk show genre, a genre that has had a profound influence on American life for over 70 years. Among the featured: • Joe Pyne • Jerry Williams • Herb Jepko • Randi Rhodes • Rush Limbaugh • Larry King • Dr. Laura Schlesinger • Steve Allen • Jerry Springer • Howard Stern. • Oprah Winfrey • Don Francisco • Cristina Saralegui • Tavis Smiley • James Dobson • Don Imus Going behind the scenes, this volume showcases the techniques hosts used to motivate (and sometimes aggravate) audiences, and examines the talk show in all of its various formats, including sports-talk, religious-talk, political-talk, and celebrity-talk. Each entry places the talk format and its hosts into historical context, addressing such questions as: What was going on in society when these talkers were on the air? How did each of them affect or change society? What were the issues they liked to talk about and what reaction did they get from listeners and from critics? How were talk hosts able to persuade people to vote for particular candidates or support certain policies? Which hosts were considered controversial and why? Complete with photographs, a timeline, and a resource guide of sources and organizations, this volume is ideal for students of journalism and media studies.
