How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products
How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products

Author: Yousuf Daas

Publisher:

Published: 2019-06-22

Total Pages: 32

ISBN-13: 9783668999763

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Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14, Leuven Catholic University, course: Economic Anthropology, language: English, abstract: This paper investigates how religion influences consumer behavior and the associated impact on the economy. Business organizations are set up with the aim of making a profit. The primary objective of any business is to maximize returns, and all efforts are directed towards this aim. Firms make a profit by selling goods and services to the customers. Therefore, high sales volume would translate to high returns for a company. The amount of goods and services sold by a company depends on the demand. When the demand for products is high, there is an increase in the sales and this translates to economic growth. This implies that there is a direct link between how people consume products and economy. It is worth noting that consumer behavior is a significant determinant of demand. However, consumer behavior is influenced by religion as it affects people's values and actions. It affects how and when consumers spend their money.

Religion and Consumer Behaviour in Developing Nations
Religion and Consumer Behaviour in Developing Nations

Author: Ayantunji Gbadamosi

Publisher: Edward Elgar Publishing

Published: 2021-01-29

Total Pages: 256

ISBN-13: 1839101032

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Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Consumer Behavior
Consumer Behavior

Author: Delbert I. Hawkins

Publisher: McGraw-Hill/Irwin

Published: 2003-03

Total Pages: 0

ISBN-13: 9780072865493

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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Brands of Faith
Brands of Faith

Author: Mara Einstein

Publisher: Routledge

Published: 2007-09-14

Total Pages: 256

ISBN-13: 1134130104

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Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

American Piety
American Piety

Author: Rodney Stark

Publisher: Univ of California Press

Published: 1970-09-01

Total Pages: 252

ISBN-13: 9780520017566

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How religious are Americans these days? How many still believe in God, in Biblical miracles, in heaven and hell? Do people pray? How much money is being given to churches, by Episcopalians, Presbyterians, Roman Catholics, Lutherans, and other groups? American Piety, the first of a three-volume study of religious commitment, answers these and a host of other questions about the contemporary religious scene. Particularly startling are the contrasts in beliefs, practices, and experiences revealed among the eleven major Christian denominations whose membership is compared.

Consumer Behaviour and Advertising Management
Consumer Behaviour and Advertising Management

Author: Matin A. Khan

Publisher: New Age International

Published: 2007-12

Total Pages: 12

ISBN-13: 812241947X

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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.

Towards Sustainable Global Food Systems
Towards Sustainable Global Food Systems

Author: Ruerd Ruben

Publisher: MDPI

Published: 2019-04-30

Total Pages: 356

ISBN-13: 3038978140

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One of the major knowledge challenges in the domain of Resilient and Sustainable Food Systems refers to the integration of perspectives on consumption, patterns that support public health, inclusive value chains, and environmentally sustainable food production. While there is a long record of the analysis of separate interventions, this special issue generates integrated insights, provides cross-cutting perspectives, and outlines practical and policy solutions that address these global challenges.The collection of papers promotes the view that sustainable food systems require thorough insights into the structure and dynamics of agri-food production systems, the drivers for integrating food value chains and markets, and key incentives for supporting healthier consumer choices. On the production side, potential linkages between agricultural commercialization and intensification and their effects for food security and nutritional outcomes are analyzed. Value Chains are assessed for their contribution to improving exchange networks and markets for food products that simultaneously support efficiency, circularity, and responsiveness. Individual motives and market structures for food consumption need to be understood in order to be able to outline suitable incentives to enhance healthy dietary choice.The contributed papers focus on interfaces between food system activities and processes of adaptive change that are critical for overcoming key constraints and trade-offs between sustainable food and healthy diets.

Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy

Author: J. Paul Peter

Publisher: Irwin Professional Publishing

Published: 1996

Total Pages: 792

ISBN-13:

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This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events

Author: Daniel Funk

Publisher: Routledge

Published: 2008-10-23

Total Pages: 252

ISBN-13: 113644162X

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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.