Marketing Identities Through Language

Marketing Identities Through Language

Author: E. Martin

Publisher: Springer

Published: 2005-11-30

Total Pages: 300

ISBN-13: 0230511902

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.


The Violence of Modernity

The Violence of Modernity

Author: Debarati Sanyal

Publisher: JHU Press

Published: 2020-03-03

Total Pages: 289

ISBN-13: 1421429292

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The Violence of Modernity turns to Charles Baudelaire, one of the most canonical figures of literary modernism, in order to reclaim an aesthetic legacy for ethical inquiry and historical critique. Works of modern literature are commonly theorized as symptomatic responses to the trauma of history. In a climate that tends to privilege crisis over critique, Debarati Sanyal argues that it is urgent to rethink literary experience in terms that recall its contestatory potential. Examining Baudelaire's poems afresh, she shifts the focus of critical attention toward an account of modernism as an active engagement with violence, specifically the violence of history in nineteenth-century France. Sanyal analyzes a literary current that uses the traditional hallmarks of modernism—irony, intertextuality, self-reflexivity, and formalism—to challenge the historical violence of modernity. Baudelaire and the committed ironists writing in his wake teach us how to read and resist the violence of history, and thereby to challenge the melancholy tenor of our contemporary "wound culture." In a series of provocative readings, Sanyal presents Baudelaire's poetry as an aesthetic form that contests historical violence through rhetorical strategies of complicity, counterviolence, and critique. The book develops a new account of Baudelaire's significance as a modernist by dislodging him both from his traditional status as a practitioner of "art for art's sake" and from his more recent incarnation as the poet of trauma. Following her extended analysis of Baudelaire's poetry, Sanyal in later chapters considers a number of authors influenced by his strategies—including Rachilde, Virginie Despentes, Albert Camus, and Jean-Paul Sartre—to examine the relevance of their interventions for our current climate of trauma and terror. The result is a study that underscores how Baudelaire's legacy continues to energize literary engagements with the violence of modernity.


Elements of Structural Syntax

Elements of Structural Syntax

Author: Lucien Tesnière

Publisher: John Benjamins Publishing Company

Published: 2015-02-11

Total Pages: 782

ISBN-13: 9027269998

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This volume appears now finally in English, sixty years after the death of its author, Lucien Tesnière. It has been translated from the French original into German, Spanish, Italian, and Russian, and now at long last into English as well. The volume contains a comprehensive approach to the syntax of natural languages, an approach that is foundational for an entire stream in the modern study of syntax and grammar. This stream is known today as dependency grammar (DG). Drawing examples from dozens of languages, many of which he was proficient in, Tesnière presents insightful analyses of numerous phenomena of syntax. Among the highlights are the concepts of valency and head-initial vs. head-final languages. These concepts are now taken for granted by most modern theories of syntax, even by phrase structure grammars, which represent, in a sense, the opposite sort of approach to syntax from what Tesnière was advocating. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.


Banjo

Banjo

Author: Claude McKay

Publisher: Houghton Mifflin Harcourt

Published: 1929

Total Pages: 340

ISBN-13: 9780156106757

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"Lincoln Agrippa Daily, known on the 1920s Marseilles waterfront as 'Banjo,' prowls the rough waterfront bistros with his drifter friends drinking, looking for women, playing music, fighting, loving, and talking--about their homes in Africa, the West Indies, or the American South, and about being black"--Publisher marketin


T'es Branché? Level 2

T'es Branché? Level 2

Author: Toni Theisen

Publisher:

Published: 2014

Total Pages: 592

ISBN-13: 9780821959978

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"This is a program that focuses on all 3 modes of communication (interpersonal, persentational, interpretive) and was designed with the Common Core State Standards (CCSS) in mind."--Amazon/Publisher.


Arthur's Christmas Cookies

Arthur's Christmas Cookies

Author: Lillian Hoban

Publisher: Harper Collins

Published: 1984-09-05

Total Pages: 69

ISBN-13: 0064440559

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Arthur decides to make Mother and Father special Christmas cookies as a present. But when the cookies are finally finished, they are hard as rocks! Can Arthur think of a way to turn this disaster into the best Christmas present ever?