Hands On With Google Data Studio
Hands On With Google Data Studio

Author: Lee Hurst

Publisher: John Wiley & Sons

Published: 2020-01-09

Total Pages: 436

ISBN-13: 1119616182

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Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.

Data Storytelling with Google Looker Studio
Data Storytelling with Google Looker Studio

Author: Sireesha Pulipati

Publisher: Packt Publishing Ltd

Published: 2022-10-27

Total Pages: 464

ISBN-13: 1800561954

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Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook Description Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio. What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is for If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.

Learning Google BigQuery
Learning Google BigQuery

Author: Eric Brown

Publisher: Packt Publishing Ltd

Published: 2017-12-22

Total Pages: 255

ISBN-13: 1787286290

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Get a fundamental understanding of how Google BigQuery works by analyzing and querying large datasets About This Book Get started with BigQuery API and write custom applications using it Learn how BigQuery API can be used for storing, managing, and query massive datasets with ease A practical guide with examples and use-cases to teach you everything you need to know about Google BigQuery Who This Book Is For If you are a developer, data analyst, or a data scientist looking to run complex queries over thousands of records in seconds, this book will help you. No prior experience of working with BigQuery is assumed. What You Will Learn Get a hands-on introduction to Google Cloud Platform and its services Understand the different data types supported by Google BigQuery Migrate your enterprise data to BigQuery and query it using the legacy and standard SQL techniques Use partition tables in your project and query external data sources and wild card tables Create tables and data sets dynamically using the BigQuery API Perform real-time inserting of records for analytics using Python and C# Visualize your BigQuery data by connecting it to third party tools such as Tableau and R Master the Google Cloud Pub/Sub for implementing real-time reporting and analytics of your Big Data In Detail Google BigQuery is a popular cloud data warehouse for large-scale data analytics. This book will serve as a comprehensive guide to mastering BigQuery, and how you can utilize it to quickly and efficiently get useful insights from your Big Data. You will begin with getting a quick overview of the Google Cloud Platform and the various services it supports. Then, you will be introduced to the Google BigQuery API and how it fits within in the framework of GCP. The book covers useful techniques to migrate your existing data from your enterprise to Google BigQuery, as well as readying and optimizing it for analysis. You will perform basic as well as advanced data querying using BigQuery, and connect the results to various third party tools for reporting and visualization purposes such as R and Tableau. If you're looking to implement real-time reporting of your streaming data running in your enterprise, this book will also help you. This book also provides tips, best practices and mistakes to avoid while working with Google BigQuery and services that interact with it. By the time you're done with it, you will have set a solid foundation in working with BigQuery to solve even the trickiest of data problems. Style and Approach This book follows a step-by-step approach to teach readers the concepts of Google BigQuery using SQL. To explain various data querying processes, large-scale datasets are used wherever required.

Starting an Online Business and Internet Marketing 2022
Starting an Online Business and Internet Marketing 2022

Author: S. K. Holder

Publisher: S. K. Holder

Published: 2022-01-23

Total Pages: 127

ISBN-13:

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Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2022 • How to set up an e-Commerce website • Website configuration and management for Google search engine optimization (SEO) • Driving more traffic through social media and other digital marketing techniques • Measuring performance with Google Analytics • Running pay-per-click advertising campaigns • E-Commerce business models, including dropshipping and the sale of digital products. • Passive income ideas, such as affiliate marketing and Google AdSense • The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. We will take a look at social media marketing best practices, pros and cons for the most popular platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Reddit, and Twitter. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labour or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.

Journey to Become a Google Cloud Machine Learning Engineer
Journey to Become a Google Cloud Machine Learning Engineer

Author: Dr. Logan Song

Publisher: Packt Publishing Ltd

Published: 2022-09-20

Total Pages: 330

ISBN-13: 1803239417

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Prepare for the GCP ML certification exam along with exploring cloud computing and machine learning concepts and gaining Google Cloud ML skills Key FeaturesA comprehensive yet easy-to-follow Google Cloud machine learning study guideExplore full-spectrum and step-by-step practice examples to develop hands-on skillsRead through and learn from in-depth discussions of Google ML certification exam questionsBook Description This book aims to provide a study guide to learn and master machine learning in Google Cloud: to build a broad and strong knowledge base, train hands-on skills, and get certified as a Google Cloud Machine Learning Engineer. The book is for someone who has the basic Google Cloud Platform (GCP) knowledge and skills, and basic Python programming skills, and wants to learn machine learning in GCP to take their next step toward becoming a Google Cloud Certified Machine Learning professional. The book starts by laying the foundations of Google Cloud Platform and Python programming, followed the by building blocks of machine learning, then focusing on machine learning in Google Cloud, and finally ends the studying for the Google Cloud Machine Learning certification by integrating all the knowledge and skills together. The book is based on the graduate courses the author has been teaching at the University of Texas at Dallas. When going through the chapters, the reader is expected to study the concepts, complete the exercises, understand and practice the labs in the appendices, and study each exam question thoroughly. Then, at the end of the learning journey, you can expect to harvest the knowledge, skills, and a certificate. What you will learnProvision Google Cloud services related to data science and machine learningProgram with the Python programming language and data science librariesUnderstand machine learning concepts and model development processesExplore deep learning concepts and neural networksBuild, train, and deploy ML models with Google BigQuery ML, Keras, and Google Cloud Vertex AIDiscover the Google Cloud ML Application Programming Interface (API)Prepare to achieve Google Cloud Professional Machine Learning Engineer certificationWho this book is for Anyone from the cloud computing, data analytics, and machine learning domains, such as cloud engineers, data scientists, data engineers, ML practitioners, and engineers, will be able to acquire the knowledge and skills and achieve the Google Cloud professional ML Engineer certification with this study guide. Basic knowledge of Google Cloud Platform and Python programming is required to get the most out of this book.

Hands On With Google Data Studio
Hands On With Google Data Studio

Author: Lee Hurst

Publisher: John Wiley & Sons

Published: 2020-01-09

Total Pages: 650

ISBN-13: 1119616212

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Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.

Data Science on the Google Cloud Platform
Data Science on the Google Cloud Platform

Author: Valliappa Lakshmanan

Publisher: "O'Reilly Media, Inc."

Published: 2017-12-12

Total Pages: 403

ISBN-13: 1491974532

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Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build on top of the Google Cloud Platform (GCP). This hands-on guide shows developers entering the data science field how to implement an end-to-end data pipeline, using statistical and machine learning methods and tools on GCP. Through the course of the book, you’ll work through a sample business decision by employing a variety of data science approaches. Follow along by implementing these statistical and machine learning solutions in your own project on GCP, and discover how this platform provides a transformative and more collaborative way of doing data science. You’ll learn how to: Automate and schedule data ingest, using an App Engine application Create and populate a dashboard in Google Data Studio Build a real-time analysis pipeline to carry out streaming analytics Conduct interactive data exploration with Google BigQuery Create a Bayesian model on a Cloud Dataproc cluster Build a logistic regression machine-learning model with Spark Compute time-aggregate features with a Cloud Dataflow pipeline Create a high-performing prediction model with TensorFlow Use your deployed model as a microservice you can access from both batch and real-time pipelines

Technologies and Innovation
Technologies and Innovation

Author: Rafael Valencia-García

Publisher: Springer Nature

Published: 2022-10-22

Total Pages: 279

ISBN-13: 3031199618

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This book constitutes the refereed proceedings of the 8th International Conference, CITI 2022, held in Guayaquil, Ecuador, during November 14–17, 2022. The 19 full papers included in this book were carefully reviewed and selected from 48 submissions. They were organized in topical sections as follows: machine Learning; knowledge based systems; computer vision and image analysis; networks, monitoring and collaborative systems; apps and user interfaces.

The Secret to Capitalizing on Analytics
The Secret to Capitalizing on Analytics

Author: Tarek Riman

Publisher: Cap.TaiM Marketing Inc.

Published: 2019-09-06

Total Pages: 222

ISBN-13: 1796616192

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The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing and converting visitors.In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.

Cloud Analytics with Google Cloud Platform
Cloud Analytics with Google Cloud Platform

Author: Sanket Thodge

Publisher: Packt Publishing Ltd

Published: 2018-04-10

Total Pages: 273

ISBN-13: 1788838599

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Combine the power of analytics and cloud computing for faster and efficient insights Key Features Master the concept of analytics on the cloud: and how organizations are using it Learn the design considerations and while applying a cloud analytics solution Design an end-to-end analytics pipeline on the cloud Book Description With the ongoing data explosion, more and more organizations all over the world are slowly migrating their infrastructure to the cloud. These cloud platforms also provide their distinct analytics services to help you get faster insights from your data. This book will give you an introduction to the concept of analytics on the cloud, and the different cloud services popularly used for processing and analyzing data. If you’re planning to adopt the cloud analytics model for your business, this book will help you understand the design and business considerations to be kept in mind, and choose the best tools and alternatives for analytics, based on your requirements. The chapters in this book will take you through the 70+ services available in Google Cloud Platform and their implementation for practical purposes. From ingestion to processing your data, this book contains best practices on building an end-to-end analytics pipeline on the cloud by leveraging popular concepts such as machine learning and deep learning. By the end of this book, you will have a better understanding of cloud analytics as a concept as well as a practical know-how of its implementation What you will learn Explore the basics of cloud analytics and the major cloud solutions Learn how organizations are using cloud analytics to improve the ROI Explore the design considerations while adopting cloud services Work with the ingestion and storage tools of GCP such as Cloud Pub/Sub Process your data with tools such as Cloud Dataproc, BigQuery, etc Over 70 GCP tools to build an analytics engine for cloud analytics Implement machine learning and other AI techniques on GCP Who this book is for This book is targeted at CIOs, CTOs, and even analytics professionals looking for various alternatives to implement their analytics pipeline on the cloud. Data professionals looking to get started with cloud-based analytics will also find this book useful. Some basic exposure to cloud platforms such as GCP will be helpful, but not mandatory.