Handbook of Research on Narrative Interactions
Handbook of Research on Narrative Interactions

Author: Yilmaz, Recep

Publisher: IGI Global

Published: 2021-01-29

Total Pages: 401

ISBN-13: 179984904X

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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

The Handbook of Narrative Analysis
The Handbook of Narrative Analysis

Author: Anna De Fina

Publisher: John Wiley & Sons

Published: 2019-02-12

Total Pages: 483

ISBN-13: 1119052149

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Featuring contributions from leading scholars in the field, The Handbook of Narrative Analysis is the first comprehensive collection of sociolinguistic scholarship on narrative analysis to be published. Organized thematically to provide an accessible guide for how to engage with narrative without prescribing a rigid analytic framework Represents established modes of narrative analysis juxtaposed with innovative new methods for conducting narrative research Includes coverage of the latest advances in narrative analysis, from work on social media to small stories research Introduces and exemplifies a practice-based approach to narrative analysis that separates narrative from text so as to broaden the field beyond the printed page

Handbook of Research on Narrative Advertising
Handbook of Research on Narrative Advertising

Author: Yilmaz, Recep

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 436

ISBN-13: 1522597913

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Narrative Interaction
Narrative Interaction

Author: Uta M. Quasthoff

Publisher: John Benjamins Publishing

Published: 2005-01-01

Total Pages: 320

ISBN-13: 9789027226457

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Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.

Handbook of Research on Transmedia Storytelling and Narrative Strategies
Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author: Y?lmaz, Recep

Publisher: IGI Global

Published: 2018-07-06

Total Pages: 633

ISBN-13: 1522553584

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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Multidisciplinary Approaches to Ethics in the Digital Era
Multidisciplinary Approaches to Ethics in the Digital Era

Author: Taskiran, Meliha Nurdan

Publisher: IGI Global

Published: 2021-03-18

Total Pages: 369

ISBN-13: 1799841189

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The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless internet users. In order to establish a framework to protect digital citizenship, an academic understanding of online ethics is required. Multidisciplinary Approaches to Ethics in the Digital Era examines the concept of ethics in the digital environment through the framework of digitalization. Covering a broad range of topics including ethics in art, organizational ethics, and civil engineering ethics, this book is ideally designed for media professionals, sociologists, programmers, policymakers, government officials, academicians, researchers, and students.

Narrative Interaction
Narrative Interaction

Author: Uta M. Quasthoff

Publisher: John Benjamins Publishing

Published: 2005-02-28

Total Pages: 314

ISBN-13: 9027294631

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Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.

Global Perspectives on the Strategic Role of Marketing Information Systems
Global Perspectives on the Strategic Role of Marketing Information Systems

Author: Medina-Quintero, Jose Melchor

Publisher: IGI Global

Published: 2023-05-08

Total Pages: 404

ISBN-13: 1668465930

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A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Emerging Approaches in Design and New Connections With Nature
Emerging Approaches in Design and New Connections With Nature

Author: Özdamar, Esen Gökçe

Publisher: IGI Global

Published: 2021-12-03

Total Pages: 348

ISBN-13: 1799867269

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In today’s changing and transforming socio-economic, political, cultural, and technological paradigms, we encounter many methodologies, approaches, proposals, and practices in reconsidering the disappearing or emerging relations in the human/nonhuman-environment-nature interaction. These approaches, proposals, and practices range from new methods of urban gardening to biophilic design and augmented/immersive environments. However, these human-centric approaches, which only aim to meet their needs or emerge as technology-oriented replicas and representations of nature, lead to a departure from a holistic approach to the natural and artificial environment. Therefore, how can new and emerging approaches or methodologies draw a holistic framework for environmental health, sustainability, wellness, and co-existence between environments for all living beings? Emerging Approaches in Design and New Connections With Nature covers a variety of topics related to the intersection between nature, environment, and ways of living and provides a comprehensive guide to biophilic design and the idea of design and nature, including benefits, theories, and effects. Covering topics such as biophilic design and sustainability, soundscapes and landscapes, and urban environments and design, it is ideal for architects, designers, urban planners, landscape designers, policymakers, engineers, interior designers, practitioners, students, academicians, and researchers.

Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues
Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues

Author: Johnson, Phylis

Publisher: IGI Global

Published: 2022-03-18

Total Pages: 284

ISBN-13: 1799838455

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As audiences are provided opportunities to experience the news through new technological advancements in the field, the very nature of journalism and its conventions will likely be challenged. This book offers multiple perspectives on the future of journalism by analyzing trends in technology and demographic shifts in audience composition through the next century. The book draws upon recent research and speculations by top technological firms as well as leading science fiction writers to provide a compelling portrait of how journalism may operate in next 20 to 40 years and beyond. The editors offer a groundbreaking view into the future of news consumption and how it will impact newsgathering and reception across the world. The very nature of journalism will likely be received and interpreted within unique communities through innovative and inclusive ways. This book explores the challenges ahead for journalists and media producers in the near and distant futures. Moreover, as in-world journalists have sought to inform and engage unique communities within the context of their worlds, real and virtual, issues relevant to the mainstream have been played out in virtual culture. This book offers a first glance into a mediated future from a journalistic lens. Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues investigates the impact of emerging technologies in journalism and how audiences engage with these technologies and news content in innovative ways. Identity and community are analyzed historically and culturally within the larger body of cultural and media studies. Covering topics such as audience demographics, robotics, and immersive journalism, this book is a dynamic resource for journalists, sociologists, politicians, students and educators of higher education, computer scientists, communications professionals, researchers, and academicians.