Handbook of Research on Customer Equity in Marketing
Handbook of Research on Customer Equity in Marketing

Author: V. Kumar

Publisher:

Published: 2015

Total Pages: 0

ISBN-13: 9781781004975

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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves as a comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and students worldwide.

Handbook of Research on Customer Equity in Marketing
Handbook of Research on Customer Equity in Marketing

Author: V. Kumar

Publisher: Edward Elgar Publishing

Published: 2015-01-30

Total Pages: 521

ISBN-13: 1781004986

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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin

Handbook of Research on Retailer-Consumer Relationship Development
Handbook of Research on Retailer-Consumer Relationship Development

Author: Musso, Fabio

Publisher: IGI Global

Published: 2014-05-31

Total Pages: 625

ISBN-13: 1466660759

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Customer Equity
Customer Equity

Author: Robert C. Blattberg

Publisher: Harvard Business Press

Published: 2001

Total Pages: 228

ISBN-13: 9780875847641

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What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.

The Handbook of Marketing Research
The Handbook of Marketing Research

Author: Rajiv Grover

Publisher: SAGE

Published: 2006-06-23

Total Pages: 721

ISBN-13: 141290997X

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Handbook of Research on Social Justice and Equity in Education
Handbook of Research on Social Justice and Equity in Education

Author: Keengwe, Jared

Publisher: IGI Global

Published: 2022-05-06

Total Pages: 417

ISBN-13: 1799895688

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There is growing pressure on teachers and other educators to understand and adopt the best ways to work with the various races, cultures, and languages that diverse learners represent in the ever-increasing culturally-diverse learning environments. Establishing sound cross-cultural pedagogy is also critical given that racial, cultural, and linguistic integration has the potential to increase academic success for all learners. To that end, there is also a need for educators to prepare graduates who will better meet the needs of culturally diverse learners as well as support their students to become successful global citizens. The Handbook of Research on Social Justice and Equity in Education highlights cross-cultural perspectives, challenges, and opportunities pertaining to promoting cultural competence, equity, and social justice in education. It also explores multiple concepts of building a bridge from a monocultural pedagogical framework to cross-cultural knowledge. Covering topics such as diversity education and global citizenship, this major reference work is ideal for academicians, researchers, practitioners, policymakers, instructors, and students.

Customer Equity Management
Customer Equity Management

Author: Roland T. Rust

Publisher: Prentice Hall

Published: 2005

Total Pages: 552

ISBN-13: 9780131419292

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This book includes a practical framework with applied cases, and award-winning research.

The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company
The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company

Author: Allison Hartsoe

Publisher: Dataforge Press

Published: 2021-10-19

Total Pages: 194

ISBN-13: 9781737518105

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Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data, In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to: Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs Alight your teams to clear hurdles and create long-term 9- and 10-figure gains Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future

Handbook of Research on Integrating Social Media into Strategic Marketing
Handbook of Research on Integrating Social Media into Strategic Marketing

Author: Hajli, Nick

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 462

ISBN-13: 1466683546

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Handbook of Research on Decision-Making Techniques in Financial Marketing
Handbook of Research on Decision-Making Techniques in Financial Marketing

Author: Dinçer, Hasan

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 646

ISBN-13: 1799825604

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Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.