The Public Relations Writer’s Handbook
The Public Relations Writer’s Handbook

Author: Whitney Lehmann

Publisher: Routledge

Published: 2019-12-06

Total Pages: 293

ISBN-13: 1351261908

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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

The Public Relations Handbook
The Public Relations Handbook

Author: Alison Theaker

Publisher: Routledge

Published: 2004-08-02

Total Pages: 377

ISBN-13: 1134369220

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Handbook of Public Relations
Handbook of Public Relations

Author: Robert L. Heath

Publisher: SAGE

Published: 2001

Total Pages: 820

ISBN-13: 9781412909549

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

The Handbook of Strategic Public Relations and Integrated Communications
The Handbook of Strategic Public Relations and Integrated Communications

Author: Clarke Caywood

Publisher: McGraw Hill Professional

Published: 1997-05

Total Pages: 612

ISBN-13: 9780786311316

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Public Relations Writing
Public Relations Writing

Author: Donald Treadwell

Publisher: SAGE

Published: 2005-04-19

Total Pages: 548

ISBN-13: 9781412905510

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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Handbook of Financial Public Relations
Handbook of Financial Public Relations

Author: Pat Bowman

Publisher: Butterworth-Heinemann

Published: 2014-05-20

Total Pages: 193

ISBN-13: 1483102742

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Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.

The Investment Writing Handbook
The Investment Writing Handbook

Author: Assaf Kedem

Publisher: John Wiley & Sons

Published: 2018-03-13

Total Pages: 224

ISBN-13: 1119356725

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The writing "bible" for financial professionals The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. Examples from real-world financial institutions illustrate expert execution, while explanations and advice targeted specifically toward investor relations give you the help you need quickly. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's "bible" that you should keep within arm's reach. Investment writing is one of the primary influences on investors' attitudes. It educates, informs decisions, shapes opinions, and drives behavior—so shouldn't it be expertly-crafted to achieve its intended goal? This book explains the "tricks of the trade" to help you get your message across. Understand the principles of effective investor communication Master the conventions of informative and persuasive writing Examine well-written sample documents from real-world institutions Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. When investors' opinions, attitudes, and actions determine the health of your company, it is vitally important that these communications not be left to chance. The Investment Writing Handbook provides essential guidance and clear explanations to help you transform your communication strategy, execution, and results.

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

Author: Bradford Fitch

Publisher: The Capitol Net Inc

Published: 2004

Total Pages: 376

ISBN-13: 9781587330032

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Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Handbook for Public Relations Writing
Handbook for Public Relations Writing

Author: Thomas Harvey Bivins

Publisher: N T C Business Books

Published: 1995

Total Pages: 360

ISBN-13:

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With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.

Today's Public Relations
Today's Public Relations

Author: Robert L. Heath

Publisher: SAGE

Published: 2006

Total Pages: 561

ISBN-13: 1412926351

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'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.