Powerful Exhibit Marketing

Powerful Exhibit Marketing

Author: Barry Siskind

Publisher: John Wiley & Sons

Published: 2010-02-23

Total Pages: 323

ISBN-13: 0470675497

DOWNLOAD EBOOK

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.


Creating Exhibitions

Creating Exhibitions

Author: Polly McKenna-Cress

Publisher: John Wiley & Sons

Published: 2013-09-27

Total Pages: 325

ISBN-13: 1118421671

DOWNLOAD EBOOK

“This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum—if you don’t have fun making an exhibit, the visitor won’t have fun using it.” —Jeff Hoke, Senior Exhibit Designer at Monterey Bay Aquarium and Author of The Museum of Lost Wonder Structured around the key phases of the exhibition design process, this guide offers complete coverage of the tools and processes required to develop successful exhibitions. Intended to appeal to the broad range of stakeholders in any exhibition design process, the book offers this critical information in the context of a collaborative process intended to drive innovation for exhibition design. It is indispensable reading for students and professionals in exhibit design, graphic design, environmental design, industrial design, interior design, and architecture.


Manual of Museum Exhibitions

Manual of Museum Exhibitions

Author: Barry Lord

Publisher: Rowman & Littlefield

Published: 2014-04-07

Total Pages: 457

ISBN-13: 0759122717

DOWNLOAD EBOOK

All museum activities converge in the public forum of the exhibition – regardless of whether the exhibit is held in the physical museum or is on the Web. Since the first edition of this book in 2002, there has been a world-wide explosion of new galleries and exhibition halls, and new ideas about how exhibitions should look and communicate. The definition of what an exhibition is has changed as exhibitions can now be virtual; non-traditional migratory and pop-up spaces play host to temporary displays; social media has created amazing opportunities for participatory engagement and shifted authority away from experts to the public; and as time-constrained audiences demand more dynamic, interactive, and mobile applications, museum leadership, managers, staff, and designers are rising to these challenges in innovative ways. Drawing on years of experience and top-flight expertise, Barry Lord and Maria Piacente detail the exhibition process in a straightforward way that can be easily adapted by institutions of any size. They explore the exhibition development process in greater detail, providing the technical and practical methodologies museum professionals need today. They’ve added new features and expanded chapters on project management, financial planning and interactive multimedia while retaining the essential content related to interpretive planning, curatorship, and roles and responsibilities. This second edition of the standby Manual of Museum Exhibitions is arranged in four parts: Why – Covering the purpose of exhibits, where exhibit ideas come from, and how to measure success Where – Covering facilities and spaces, going into details including security, and interactive spaces What – A look at both permanent collection displays, and non-collection displays, as well as virtual, participatory, temporary, travelling displays, and retail sales How – Who is involved, planning, curatorship, and content development, design, multimedia, fabrication and installation, financial planning, and project management Over 130 figures and photographs illustrate every step of the exhibit process. No museum can be without this critical, detailed guide to an essential function.


Exhibits and Displays

Exhibits and Displays

Author: Carol Ng-He

Publisher: Rowman & Littlefield

Published: 2021-04-13

Total Pages: 153

ISBN-13: 1538144042

DOWNLOAD EBOOK

Exhibits and displays are booming and in demand at all types of libraries. From simple displays of books to full-scale museum-quality exhibitions, library exhibits can highlight collections that surprise visitors, tell stories, and engage audiences in innovative ways. Often, exhibits feature more than books—showcasing art, photographs, archival materials, multimedia elements, as well as hands-on activities. Stepping outside traditional walls, digital exhibits reach audiences beyond the circulation desk and pave another way for libraries to share information, promote resources, and even lead change in the community. Despite the growing interest, most library and information science (LIS) programs do not include exhibit development courses. It is not uncommon for librarians learn exhibit production on the job or through resources in the museum sector. Wearing many hats, librarians absorb exhibit work as part of community outreach initiatives, or take on exhibit duties as a general professional interest in the emerging field. Exhibits & Displays is a practical how-to guide that helps librarians unleash their library’s potential to engage and wow visitors. The guide explains how to kick-start and grow an exhibit program through expert advice, insights from professional literature, and winning case studies that cover exhibition development from conceptual planning through de-installation packing and evaluation. Exhibits & Display: A Practical Guide for Librarians covers: · Pre-planning · Curation and content development · Project management · Graphic design and writing for readability · Preservation and collection care · Legal considerations and loan registration · Installation/de-installation and maintenance tips · Hands-on interactives and digital exhibits · Educational programming · Marketing · Audience evaluation · Supplemental examples and case studies Librarians in academic, public, school, and special libraries will benefit from Exhibits & Displays: A Practical Guide for Librarians. The book is also an excellent textbook for LIS courses covering exhibition development and outreach.


The Negro Motorist Green Book

The Negro Motorist Green Book

Author: Victor H. Green

Publisher: Colchis Books

Published:

Total Pages: 222

ISBN-13:

DOWNLOAD EBOOK

The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.


A Guide to the Architecture of Minnesota

A Guide to the Architecture of Minnesota

Author: David Gebhard

Publisher: U of Minnesota Press

Published: 1978

Total Pages: 494

ISBN-13: 9781452901015

DOWNLOAD EBOOK

Traces Minnesota's architectural development in eight regions of the state from territorial days to the present and outlines tours of the state's landmarks. A perfect companion for sight-seeing trips.


Exhibit Labels

Exhibit Labels

Author: Beverly Serrell

Publisher: Rowman & Littlefield

Published: 2015-06-04

Total Pages: 377

ISBN-13: 1442249048

DOWNLOAD EBOOK

Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell’s 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals.