Political Campaigns and Political Advertising
Political Campaigns and Political Advertising

Author: Frank W. Baker

Publisher: Bloomsbury Publishing USA

Published: 2009-06-04

Total Pages: 224

ISBN-13: 0313347565

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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Guide to U.S. Elections
Guide to U.S. Elections

Author: Deborah Kalb

Publisher: CQ Press

Published: 2015-12-24

Total Pages: 2189

ISBN-13: 1483380351

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The CQ Press Guide to U.S. Elections is a comprehensive, two-volume reference providing information on the U.S. electoral process, in-depth analysis on specific political eras and issues, and everything in between. Thoroughly revised and infused with new data, analysis, and discussion of issues relating to elections through 2014, the Guide will include chapters on: Analysis of the campaigns for presidency, from the primaries through the general election Data on the candidates, winners/losers, and election returns Details on congressional and gubernatorial contests supplemented with vast historical data. Key Features include: Tables, boxes and figures interspersed throughout each chapter Data on campaigns, election methods, and results Complete lists of House and Senate leaders Links to election-related websites A guide to party abbreviations

Guide to U.S. Political Parties
Guide to U.S. Political Parties

Author: Marjorie R. Hershey

Publisher: CQ Press

Published: 2014-04-22

Total Pages: 0

ISBN-13: 9781452267807

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This one-volume reference presents the major conceptual approaches to the study of U.S. political parties and the national party system, describing the organization and behavior of U.S. political parties in thematic, narrative chapters that help undergraduate students better understand party origins, historical development, and current operations. Further, it provides researchers with in-depth analysis of important subtopics and connections to other aspects of politics. Key Features: Thematic, narrative chapters, organized into six major parts, provide the context, as well as in-depth analysis of the unique system of party politics in the United States. Top analysts of party politics provide insightful chapters that explore how and why the U.S. parties have changed over time, including major organizational transformations by the parties, behavioral changes among candidates and party activists, and attitudinal changes among their partisans in the electorate. The authors discuss the way the traditional concept of formal party organizations gave way over time to a candidate-centered model, fueled in part by changes in campaign finance, the rise of new communication technologies, and fragmentation of the electorate. This book is an ideal reference for students and researchers who want to develop a deeper understanding of the current challenges faced by citizens of republican government in the United States.

Campaign Rules
Campaign Rules

Author: Nina Kasniunas

Publisher: Rowman & Littlefield Publishers

Published: 2009-12-15

Total Pages: 233

ISBN-13: 1442201770

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America may be the most election-crazed nation in the world, boasting roughly 500,000 elected positions nationwide. Not only do we rely heavily on elections to fill government positions, but the frequency of these events far outpaces what is found in other nations. Americans use elections not only to select candidates, but to directly change government policy as well. Referendums and ballot initiatives allow average citizens to vote on policy matters, essentially sidestepping the legislative process. Campaign Rules provides political activists, researchers, and all citizens an easy-to-use reference tool to help sort out the dizzying breadth of state-based electoral rules. Numerous volumes offer information on federal elections, but Campaign Rules is the first to provide detailed information for each state, including: _

Super PACs
Super PACs

Author: Louise I. Gerdes

Publisher: Greenhaven Publishing LLC

Published: 2014-05-20

Total Pages: 113

ISBN-13: 0737768649

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The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Modern Political Campaigns
Modern Political Campaigns

Author: Michael D. Cohen

Publisher: Rowman & Littlefield

Published: 2021-06-15

Total Pages: 205

ISBN-13: 1538153815

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Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Winning Political Campaigns
Winning Political Campaigns

Author: William S. Bike

Publisher:

Published: 2001

Total Pages: 296

ISBN-13:

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In his 15 years of reporting political campaigns, Bike witnessed mistakes that cost candidates not only their elections, but their credibility as well. He now explains how candidates can use creativity and hard work to avoid the mistakes. He offers specific, practical advice on such topics as advertising, alliances, campaign literature, comportment, debates, events, fieldwork, fundraising, the headquarters, legal issues, the media kit, organization, polling, research, and speeches. Annotation copyrighted by Book News, Inc., Portland, OR