Marketing and Economic Development

Marketing and Economic Development

Author: Erdener Kaynak

Publisher: Greenwood

Published: 1986

Total Pages: 232

ISBN-13:

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The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.


A Market Facilitator's Guide to Participatory Agroenterprise Development

A Market Facilitator's Guide to Participatory Agroenterprise Development

Author: Shaun Ferris

Publisher: Catholic Relief Services

Published: 2006-09

Total Pages: 144

ISBN-13: 1614920028

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This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.


An Insider's Guide to Place Branding

An Insider's Guide to Place Branding

Author: Florian Kaefer

Publisher: Springer Nature

Published: 2021-03-29

Total Pages: 276

ISBN-13: 3030671445

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.


The End of Economic Man

The End of Economic Man

Author: Peter Drucker

Publisher: Routledge

Published: 2017-09-08

Total Pages: 314

ISBN-13: 1351304224

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In The End of Economic Man, long recognized as a cornerstone work, Peter F. Drucker explains and interprets fascism and Nazism as fundamental revolutions. In some ways, this book anticipated by more than a decade the existentialism that came to dominate the European political mood in the postwar period. Drucker provides a special addition to the massive literature on existentialism and alienation since World War II. The End of Economic Man is a social and political effort to explain the subjective consequences of the social upheavals caused by warfare. Drucker concentrates on one specific historical event: the breakdown of the social and political structure of Europe which culminated in the rise of Nazi totalitarianism to mastery over Europe. He explains the tragedy of Europe as the loss of political faith, resulting from the political alienation of the European masses. The End of Economic Man is a book of great social import. It shows not only what might have helped the older generation avert the catastrophe of Nazism, but also how today's generation can prevent another such catastrophe. This work will be of special interest to political scientists, intellectual historians, and sociologists. The book was singled out for praise on both sides of the Atlantic, and is considered by the author to be his most prescient effort in social theory.


Economic Development

Economic Development

Author: H.W. Arndt

Publisher: University of Chicago Press

Published: 2015-02-27

Total Pages: 226

ISBN-13: 022623214X

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"Economic Development makes an important contribution of the literature on economic development, especially as it incorporates ideas on a theme that informs our concern for social justice, individual and social freedom, identify, and community."—Winston E. Langley, Annals of the American Academy of Political and Social Science


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


The Role of Innovation and Entrepreneurship in Economic Growth

The Role of Innovation and Entrepreneurship in Economic Growth

Author: Michael J Andrews

Publisher: University of Chicago Press

Published: 2022-03-17

Total Pages: 633

ISBN-13: 022681078X

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"Innovation and entrepreneurship are ubiquitous today, both as fields of study and as starting points for conversations among experts in government and economic development. But while these areas on continue to attract public and private investments, many measurements of their resulting economic growth-including productivity growth and business dynamism-have remained modest. Why this difference? Because not all business sectors are the same, and the transformative gains of some industries have been offset by stagnation or contraction in others. Accordingly, a nuanced understanding of the economy requires a nuanced understanding of where innovation and entrepreneurship occur and where they matter. Answering these questions allows for strategic public investment and the infrastructure for economic growth.The Role of Innovation and Entrepreneurship in Economic Growth, the latest entry in the NBER conference series, seeks to codify these answers. The editors leverage industry studies to identify specific examples of productivity improvements enabled by innovation and entrepreneurship, including those from new production technologies, increased competition, new organizational forms, and other means. Taken together, the volume illuminates whether the contribution of innovation and entrepreneurship to economic growth is likely to be concentrated, be it selected sectors or more broadly"--