The Corporate Brand
The Corporate Brand

Author: Nicholas Ind

Publisher: NYU Press

Published: 1997

Total Pages: 199

ISBN-13: 0814737625

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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

Handbook of Public Affairs
Handbook of Public Affairs

Author: Phil Harris

Publisher: SAGE

Published: 2005-07-15

Total Pages: 628

ISBN-13: 9780761943938

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Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.

Public Relations Strategy
Public Relations Strategy

Author: Sandra Oliver

Publisher: Kogan Page Publishers

Published: 2001

Total Pages: 148

ISBN-13: 9780749435417

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This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

From Individualism to the Individual
From Individualism to the Individual

Author: George M. Frankfurter

Publisher: Routledge

Published: 2018-01-18

Total Pages: 510

ISBN-13: 1351744550

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This title was first published in 2002: From Individualism to the Individual treats finance as a social and cultural process, exploring the unseen side of academic discourse and the many obstacles the deeply entrenched elite puts in the way of alternative thinking. Opening with a detailed discussion of the role of ideology in the perpetuation of the limited methodological bias of the profession toward markets, the book then examines the more specific effects of such ideological limitations on theoretical and empirical research in finance. The authors develop alternative ways to examine finance both as a profession and as a field of inquiry. This book will be of particular value to researchers and practitioners working in finance, as well as those in other social science disciplines whose research relates to finance, culture and society.

Public Relations Strategy
Public Relations Strategy

Author: Sandra M Oliver

Publisher: Kogan Page Publishers

Published: 2009-11-03

Total Pages: 208

ISBN-13: 0749458658

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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

International Media Communication in a Global Age
International Media Communication in a Global Age

Author: Guy Golan

Publisher: Routledge

Published: 2009-09-10

Total Pages: 489

ISBN-13: 1135838836

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This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.