Guerrilla TV
Guerrilla TV

Author: Ian Lewis

Publisher: CRC Press

Published: 2000-02-09

Total Pages: 260

ISBN-13: 1136056106

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The world of digital television means hundreds of channels, all trying to be different, all looking for product. But the overall international production spend has scarcely increased. Guerrilla TV shows how to make high quality programs at budget levels which were previously thought impossible, and how to make a living doing it. This book is about empowerment; about making things happen. It is packed full of ideas, inspiration and help. The author, an experienced director/producer/writer, provides an insight into the 'real world' of television program making today. He uses many examples of how different low budget programs have been handled successfully with very professional results. Guerrilla TV assumes that you are starting with little more than a desk and a telephone, in a world where everything has to be paid for. The mantra running throughout this book is: 'think before you spend'. Do not use money (of which you have very little) as a substitute for thought (which is free). And the other mantra: 'in the end, you don't save money by scrimping!' Read this book - take the advice offered and watch your career take off!

Guerrilla Television
Guerrilla Television

Author: Michael Shamberg

Publisher: New York : Holt, Rinehart and Winston

Published: 1971

Total Pages: 166

ISBN-13:

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This book presents ways to break the stranglehold of broadcast television on the American mind by using low-cost portable video-tape cameras, video cassettes, and cable television to design alternative television networks that favor portability and decentralization. The author's contention is that politics are obsolete and that information tools and tactics are a more powerful means of social change. To achieve true democracy, the author suggests that we develop a sense of media ecology in what he calls "media America," or the information environment. This is the first manual or how-to book for new media tools.

Subject to Change : Guerrilla Television Revisited
Subject to Change : Guerrilla Television Revisited

Author: Deirdre Boyle Professor of History New York University

Publisher: Oxford University Press, USA

Published: 1997-02-25

Total Pages: 326

ISBN-13: 0195364597

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Before the Internet, camcorders, and hundred-channel cable- systems--predating the Information Superhighway and talk of cyber-democracy--there was guerilla television. Part of the larger alternative media tide which swept the country in the late sixties, guerilla television emerged when the arrival of lightweight, affordable consumer video equipment made it possible for ordinary people to make their own television. Fueled both by outrage at the day's events and by the writings of people like Marshall McLuhan, Tom Wolfe, and Hunter S. Thompson, the movement gained a manifesto in 1971, when Michael Shamberg and the raindance Corp. published Guerilla Television. As framed in this quixotic text, the goal of the video guerilla was nothing less than a reshaping of the structure of information in America. In Subject to Change, Deidre Boyle tells the fascinating story of the first TV generation's dream of remaking television and their frustrated attempts at democratizing the medium. Interweaving the narratives of three very different video collectives from the 1970s--TVTV, Broadside TV, and University Community Video--Boyle offers a thought-provoking account of an earlier electronic utopianism, one with significant implications for today's debates over free speech, public discourse, and the information explosion.

Subject to Change
Subject to Change

Author: Deirdre Boyle

Publisher: Oxford University Press, USA

Published: 1997

Total Pages: 321

ISBN-13: 0195043340

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This is a history of "guerilla television", a form of TV which was part of an alternative media tide sweeping the United States in the 1960s. Inspired by the fracturing issues of the decade and the theories and writings of various exponents, guerilla television put forth "utopian" programming.

Art vs. TV
Art vs. TV

Author: Francesco Spampinato

Publisher: Bloomsbury Publishing USA

Published: 2021-12-02

Total Pages: 368

ISBN-13: 1501370553

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While highlighting the prevailing role of television in Western societies, Art vs. TV maps and condenses a comprehensive history of the relationships of art and television. With a particular focus on the link between reality and representation, Francesco Spampinato analyzes video art works, installations, performances, interventions and television programs made by contemporary artists as forms of resistance to and appropriation and parody of mainstream television. The artists discussed belong to different generations: those that emerged in the 1960s in association with art movements such as Pop Art, Fluxus and Happening; and those appearing on the scene in the 1980s, whose work aimed at deconstructing media representation in line with postmodernist theories; to those arriving in the 2000s, an era in which, through reality shows and the Internet, anybody could potentially become a media personality; and finally those active in the 2010s, whose work reflects on how old media like television has definitively vaporized through the electronic highways of cyberspace. These works and phenomena elicit a tension between art and television, exposing an incongruence; an impossibility not only to converge but at the very least to open up a dialogical exchange.

Social Media Strategy
Social Media Strategy

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield

Published: 2015-10-22

Total Pages: 256

ISBN-13: 1442251549

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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Beyond Digital Capitalism: New Ways of Living
Beyond Digital Capitalism: New Ways of Living

Author: Leo Panitch

Publisher: Monthly Review Press

Published: 2020-12-29

Total Pages: 352

ISBN-13: 1583678832

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Essays that explore new ways of living with technological change Every year since 1964, the Socialist Register has offered a fascinating survey of movements and ideas from the independent new left. This year's edition asks readers to explore just how we need to live with new technologies. Essays in this 57th Socialist Register reveal the contradictions and dislocations of technological change in the twenty-first century. And they explore alternative ways of living: from artificial intelligence (AI) to the arts, from transportation to fashion, from environmental science to economic planning. Greg Albo - Post-capitalism: Alternatives or detours? Nicole Aschoff and Pankaj Mahta - AI-deology: Science, capitalism and the dream of a ‘people’s AI’ Hugo Radice - There is nothing artificial about AI: Labour, class, utopia, socialism Larry Lohman - Interpretation machines: Contradictions of digital mechanization in twenty-first century capitalism Robin Hahnel - Democratic socialist planning: Against, with and beyond the new technologies Tanner Mirrlees - Platform socialists in the age of digital capitalism Derek Hrynyshyn – Imagining information socialism Bryan Palmer - Capitalism and the clock: Time’s meaning in the struggle for socialism Sean Sweeney and John Treat - Shifting gears: Labour strategies for low-carbon public transit mobility Adam Greenfield - Smart cities, technological traps, democratic possibilities Christoph Hermann - The consequences of commodification: Contours of a post-capitalist society Joan Sangster – The surveillance of service labour: Conditions and possibilities of resistance Jeronimo Montero Bressan - Beyond neoliberal fashion: Imagining clothing production as a human need Massimiliano Mollona - Art/Commons: Art collectives and the post-capitalist imagination Ingar Solty – The world of tomorrow: Scenarios for our future between demise and hope

Cultural Democracy
Cultural Democracy

Author: David Trend

Publisher: SUNY Press

Published: 1997-01-01

Total Pages: 226

ISBN-13: 9780791433195

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Follows the work of a range of public intellectuals like Aronowitz, Giroux, hooks, Mouffe, and West, and argues for a 'radical democracy' capable of subverting traditional divisions of 'left' and'right.'

24/7 Politics
24/7 Politics

Author: Kathryn Cramer Brownell

Publisher: Princeton University Press

Published: 2023-08-15

Total Pages: 424

ISBN-13: 0691246661

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How cable television upended American political life in the pursuit of profits and influence As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship. In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval. 24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump by playing to narrow audiences and cultivating division instead of common ground.

Guns and Guerilla Girls
Guns and Guerilla Girls

Author: Tanya Lyons

Publisher: Africa World Press

Published: 2004

Total Pages: 366

ISBN-13: 9781592211678

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The history of women guerilla fighters in the Zimbabwean National Liberation war (1965-80), this book provides an examination of the many different groups of women who joined the armed struggle and contributes to a feminist understanding of Zimbabwe and African history and politics. Most previously published accounts of this event in history have tended to focus on the feminine' or 'natural' role women played in it, ignoring the experiences of female guerilla fighters. This book redresses the balance, giving voice to a previously unsung group of women.'