Growth Marketing Strategy Process A Complete Guide - 2020 Edition

Growth Marketing Strategy Process A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-11-17

Total Pages: 314

ISBN-13: 9780655947646

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Does your organization have a funding plan for the next few years? How can you get the customer to use more of the product or use it more often? When does finance participate in strategic decision-making for your organizations projects? What new technologies are coming onto the market which you could incorporate into your own products? What is your organizations present market situation compared to the previous years? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Growth Marketing Strategy Process investments work better. This Growth Marketing Strategy Process All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Growth Marketing Strategy Process Self-Assessment. Featuring 975 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Growth Marketing Strategy Process improvements can be made. In using the questions you will be better able to: - diagnose Growth Marketing Strategy Process projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Growth Marketing Strategy Process and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Growth Marketing Strategy Process Scorecard, you will develop a clear picture of which Growth Marketing Strategy Process areas need attention. Your purchase includes access details to the Growth Marketing Strategy Process self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Growth Marketing Strategy Process Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Growth Marketing Strategy Tools A Complete Guide - 2020 Edition

Growth Marketing Strategy Tools A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-11-17

Total Pages: 310

ISBN-13: 9780655944546

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What is the incidence of planning at a product category or brand level? What are the key issues in your market that need to be addressed? Do your social marketers use Theory of Planned Behaviour in intervention planning and implementation? Where is the marketing in internal marketing? How attractive is the market you are operating in? This powerful Growth Marketing Strategy Tools self-assessment will make you the established Growth Marketing Strategy Tools domain adviser by revealing just what you need to know to be fluent and ready for any Growth Marketing Strategy Tools challenge. How do I reduce the effort in the Growth Marketing Strategy Tools work to be done to get problems solved? How can I ensure that plans of action include every Growth Marketing Strategy Tools task and that every Growth Marketing Strategy Tools outcome is in place? How will I save time investigating strategic and tactical options and ensuring Growth Marketing Strategy Tools costs are low? How can I deliver tailored Growth Marketing Strategy Tools advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Growth Marketing Strategy Tools essentials are covered, from every angle: the Growth Marketing Strategy Tools self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Growth Marketing Strategy Tools outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Growth Marketing Strategy Tools practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Growth Marketing Strategy Tools are maximized with professional results. Your purchase includes access details to the Growth Marketing Strategy Tools self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Growth Marketing Strategy Tools Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Growth Marketing Strategy A Complete Guide - 2020 Edition

Growth Marketing Strategy A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-09-05

Total Pages: 318

ISBN-13: 9780655912446

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Can your organization grow through replication of an operating unit rather than by linear growth? How does your organization use its web-site for Customer Service and / or customer relationship building? Based on your observations of your organizations marketing efforts, does this market appear to be in the emergence, growth, maturity, or decline stage? Is account management sales-driven, marketing driven or a strategy-driven process? What marketing strategy will work best for your venture? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Growth Marketing Strategy investments work better. This Growth Marketing Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Growth Marketing Strategy Self-Assessment. Featuring 978 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Growth Marketing Strategy improvements can be made. In using the questions you will be better able to: - diagnose Growth Marketing Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Growth Marketing Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Growth Marketing Strategy Scorecard, you will develop a clear picture of which Growth Marketing Strategy areas need attention. Your purchase includes access details to the Growth Marketing Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Growth Marketing Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Marketing Growth Strategy A Complete Guide - 2020 Edition

Marketing Growth Strategy A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-09-05

Total Pages: 322

ISBN-13: 9780655912774

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How effectively does your organization integrate social media? How does your organization define its customer strategy? How easily can your team access customer data from different channels? From a consumer / customer perspective, how will choices be made in future? Is your product right for product-led growth? This instant Marketing Growth Strategy self-assessment will make you the established Marketing Growth Strategy domain veteran by revealing just what you need to know to be fluent and ready for any Marketing Growth Strategy challenge. How do I reduce the effort in the Marketing Growth Strategy work to be done to get problems solved? How can I ensure that plans of action include every Marketing Growth Strategy task and that every Marketing Growth Strategy outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing Growth Strategy costs are low? How can I deliver tailored Marketing Growth Strategy advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing Growth Strategy essentials are covered, from every angle: the Marketing Growth Strategy self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing Growth Strategy outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing Growth Strategy practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing Growth Strategy are maximized with professional results. Your purchase includes access details to the Marketing Growth Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Marketing Growth Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Growth Market A Complete Guide - 2020 Edition

Growth Market A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-08-26

Total Pages: 312

ISBN-13: 9780655904779

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Do you have a best practice for entering strategic partnerships? What do your employees like most and least about your business, products, services and customers? Does your business have a good reputation? Which person is the fuel that makes growth a real possibility? How can you tell if a business does content and inbound marketing? This breakthrough Growth Market self-assessment will make you the assured Growth Market domain veteran by revealing just what you need to know to be fluent and ready for any Growth Market challenge. How do I reduce the effort in the Growth Market work to be done to get problems solved? How can I ensure that plans of action include every Growth Market task and that every Growth Market outcome is in place? How will I save time investigating strategic and tactical options and ensuring Growth Market costs are low? How can I deliver tailored Growth Market advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Growth Market essentials are covered, from every angle: the Growth Market self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Growth Market outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Growth Market practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Growth Market are maximized with professional results. Your purchase includes access details to the Growth Market self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Growth Market Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Digital Marketing Strategy A Complete Guide - 2020 Edition

Digital Marketing Strategy A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-09-19

Total Pages: 308

ISBN-13: 9780655921875

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Do you think pay per click strategies should be part of your digital marketing strategy? How does a marketer ensure that a digital strategy remains in line with the wider umbrella of marketing objectives in your organization? Are your competitors working on better products, services, content? How important is a digital strategy for your organization currently? How do you position your online products and services in the customers mind? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing Strategy investments work better. This Digital Marketing Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Marketing Strategy Self-Assessment. Featuring 945 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing Strategy improvements can be made. In using the questions you will be better able to: - diagnose Digital Marketing Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Marketing Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Marketing Strategy Scorecard, you will develop a clear picture of which Digital Marketing Strategy areas need attention. Your purchase includes access details to the Digital Marketing Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Marketing Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Digital Marketing Strategies A Complete Guide - 2020 Edition

Digital Marketing Strategies A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-09-19

Total Pages: 310

ISBN-13: 9780655922339

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What is social media marketing in your own words? Which social media platforms did you use? Is it possible to combine third-party data sources with your internal data? Who are people talking about most, you or your competitors? Where do analytics and digital media fall in your organization? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing Strategies investments work better. This Digital Marketing Strategies All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Marketing Strategies Self-Assessment. Featuring 976 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing Strategies improvements can be made. In using the questions you will be better able to: - diagnose Digital Marketing Strategies projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Marketing Strategies and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Marketing Strategies Scorecard, you will develop a clear picture of which Digital Marketing Strategies areas need attention. Your purchase includes access details to the Digital Marketing Strategies self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Marketing Strategies Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


Digital Marketing Training A Complete Guide - 2020 Edition

Digital Marketing Training A Complete Guide - 2020 Edition

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2019-09-19

Total Pages: 306

ISBN-13: 9780655923169

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What is the source of the strategies for Digital Marketing training strengthening and reform? How likely is the current Digital Marketing training plan to come in on schedule or on budget? Will a Digital Marketing training production readiness review be required? Do you monitor the Digital Marketing training decisions made and fine tune them as they evolve? Do you combine technical expertise with business knowledge and Digital Marketing training Key topics include lifecycles, development approaches, requirements and how to make a business case? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing Training investments work better. This Digital Marketing Training All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Marketing Training Self-Assessment. Featuring 937 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing Training improvements can be made. In using the questions you will be better able to: - diagnose Digital Marketing Training projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Marketing Training and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Marketing Training Scorecard, you will develop a clear picture of which Digital Marketing Training areas need attention. Your purchase includes access details to the Digital Marketing Training self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Marketing Training Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.


The 1-Page Marketing Plan

The 1-Page Marketing Plan

Author: Allan Dib

Publisher: Page Two

Published: 2021-01-25

Total Pages: 0

ISBN-13: 1989603688

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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.


Content Marketing For 2020 Workbook

Content Marketing For 2020 Workbook

Author: Paula Isaiah Panganiban

Publisher: Digital Street Academy

Published: 2020-03-31

Total Pages:

ISBN-13:

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This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at [email protected]. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).