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Author:
Publisher:
Published: 1980-06
Total Pages: 240
ISBN-13:
DOWNLOAD EBOOKBLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Author: John Westwood
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 380
ISBN-13: 9780749441784
DOWNLOAD EBOOKPlanning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan.Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.
Author: United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee
Publisher:
Published: 1982
Total Pages: 192
ISBN-13:
DOWNLOAD EBOOKAuthor: Vikash Sharma
Publisher: Clever Fox Publishing
Published: 2022-02-21
Total Pages: 320
ISBN-13:
DOWNLOAD EBOOKYOU CAN STARTUP is a revolutionary Startup Book in the Startup & Business World. This book will help millions of aspiring entrepreneurs to start their online startup from scratch without hiring an Agency and spending tons of money on Technology & Marketing. This is a business book that will also help those who are already running some offline business and want to get their business online. You Can Startup will provide you with complete practical knowledge on starting a Profitable Startup from scratch and growing it into a multi-million dollar business. You will learn the 7 Steps Proven System to start & grow a Startup. This is the book every entrepreneur should read to grow their businesses. You Should Read This Book if- You are a newbie and want to start a Startup or Business but do not know how to do a business and where to start from? You want to quit your day job and want to fire your boss. You are already running a business and doing very hard work and still not getting the desired results You are a working professional and want to make more money by selling your services online to a broad audience You are struggling to generate quality leads, retain your current customers for your Business You are struggling to grow your business You are already running a business and want to get your business online. You are a student and want to pursue entrepreneurship. In this Book, You Will Learn- How to Generate/Select a business idea that works How to Perform Market & Customer Research How to do a fail-proof solid business Planning How to Setup the Systems for your startup How to Lunch you MVP (Minimum Viable Product) Proven Methods to Convert Leads into Paying Customers Proven Strategies to convert your startup into a Brand Methods to scale your Startup The Science behind raising the Funding So, grab this book and build an awesome startup because YOU CAN STARTUP
Author:
Publisher:
Published: 1980-06
Total Pages: 240
ISBN-13:
DOWNLOAD EBOOKBLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Author: Stephanie Chandler
Publisher: Red Wheel/Weiser
Published: 2009-01-01
Total Pages: 256
ISBN-13: 1601630794
DOWNLOAD EBOOKBusiness growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. This book presents practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. In four sections--Leverage, Execute, Accelerate, and Prosper--you will learn how to: develop a business-growth action plan; automate your business; locate business capital; identify powerful marketing strategies; harness the power of the Internet; attract the media and gain valuable exposure; boost profits by innovating; and protect your time so you can enjoy your life.--From publisher description.
Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
Published: 2016-04-20
Total Pages: 46
ISBN-13: 9781532832475
DOWNLOAD EBOOKCan you really grow a salon with a $100 marketing budget?In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)
Author:
Publisher:
Published: 1994-06-11
Total Pages: 96
ISBN-13:
DOWNLOAD EBOOKIn its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Dan Lok
Publisher: Advantage Media Group
Published: 2011-07
Total Pages: 0
ISBN-13: 9781599322704
DOWNLOAD EBOOKForeword by Jay Conrad Levinson, The Father Of Guerilla Marketing, 21 million copies sold worldwide - Have you lost the passion, the drive and the fire you once had for your business? - Are you tired of riding the financial roller coaster, where sometimes your appointment book is overflowing with a waiting list and sometimes it's empty as a desert? - Are you hitting the "glass ceiling" of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down? - Is your salon/spa business sucking the life out of you? Physically draining and preventing you from having a normal life, such as family get-togethers, time with your friends, your children's sports day, dance performances, and so on. - Are you sick and tired of wasting money on advertising that doesn't get you new clients? - Are you looking to expand to a bigger space or add another location but you are afraid to make the move? - Are you sick of struggling, taking all the risks and putting in "sweat equity" that you're about ready to throw in the towel and get a "regular job" with regular work schedule and regular pay? - Do you want to continue running your salon/spa and have a great "lifestyle" with plenty of money to pay your bills, your mortgage, your car loan and to build a nest egg of cash while having the freedom to work less and when you want? If you answered "YES " to one or more (maybe all) of these questions, then Lies Salon Owners Believe is the book for you. In this book, Dan Lok and DJ Richoux shatter the seven lies that are holding your business back. Next, they reveal the truth behind why most salon businesses don't work - and what to do about it. They also share with you strategies and techniques you can utilize to increase your odds of success. Now is the time to take control of your destiny and to take action. Use the strategies in this book to achieve the life you've always wanted. Now is the first time that you have a chance to stop hoping for a better life and start creating it.
Author: Tony Hartl
Publisher: Greenleaf Book Group
Published: 2011
Total Pages: 237
ISBN-13: 1608320596
DOWNLOAD EBOOK"...Chock full of practical ways you can overhaul your approach to branding and customer service. Tony Hartl's tried-and-true list of simple, actionable strategies grew as his took his start-up, Planet Tan, from an enterprise with three locations in Dallas, Texas, to seventeen tanning salons sold for millions of dollars thirteen years later..."--Dust jacket flap.
