Influence of Reference Groups on Product and Brand Choice Decisions
Influence of Reference Groups on Product and Brand Choice Decisions

Author: Asad Rehman

Publisher: LAP Lambert Academic Publishing

Published: 2012-06

Total Pages: 276

ISBN-13: 9783659139918

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Group pressure to conform is referred to in the consumer and social psychology literature as "social in uence" or "interpersonal in uence," which has an impact on consumer product and brand preferences, on evaluations of product quality and also on buying decisions. Market researchers have long strived to understand the effects of social in uence on consumer attitudes and behaviors. That is, how, why, and when do consumers conform to social norms? Researchers around the world have tried to study how people behave in a particular situation and why do they behave like that? The results however have not been commensurate with the efforts made, primarily due to the diversity that people exhibit in their behavior. Thus, it is imperative for marketers to keep track of their customers by undertaking researches on the various facets of consumer behavior on a regular basis."

The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology

Author: Cait Lamberton

Publisher: Cambridge University Press

Published: 2023-04-06

Total Pages: 873

ISBN-13: 1009243942

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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Psychology of Branding
Psychology of Branding

Author: W. Douglas Evans

Publisher: Nova Science Publishers

Published: 2013

Total Pages: 0

ISBN-13: 9781626188174

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This title explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, and how we experience them in relation to competing brands, has a big effect on which ones we choose, and keep on choosing. At the same time, presumably there are neural events occurring when we encounter and mentally respond to brands. These represent ways in which we can explain and understand why people choose and remain loyal to brands. These explanations of branding are related and intuitive. But how does the psychology of branding work? This book offers answers to that question.

Social Influence and Consumer Behavior
Social Influence and Consumer Behavior

Author: Daniel J. Howard

Publisher: Psychology Press

Published: 2014-09-11

Total Pages: 0

ISBN-13: 9781138844872

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This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

Contemporary Issues in Behavioral Finance
Contemporary Issues in Behavioral Finance

Author: Simon Grima

Publisher: Emerald Group Publishing

Published: 2019-07-04

Total Pages: 259

ISBN-13: 1787698831

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This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018.