Brand Relevance

Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


Immunoneurology

Immunoneurology

Author: Michel Chofflon

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 265

ISBN-13: 3642611915

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A considerable amount of information has been gathered in the field of immunoneurology over recent years. This knowledge about modifications in the pathways of neuroimmune diseases has enabled the development of new therapies. In this volume leading experts present the state of the art in the field, covering all aspects from basic science to the development of better therapies.


Perfusion for Congenital Heart Surgery

Perfusion for Congenital Heart Surgery

Author: Gregory S. Matte

Publisher: John Wiley & Sons

Published: 2015-06-02

Total Pages: 220

ISBN-13: 1118900790

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A complete guide to the tools and techniques for modeling, simulating, and optimizing SSFE processes and phenomena In Modeling, Simulation, and Optimization of Supercritical and Subcritical Fluid Extraction Processes, a team of expert chemical engineers delivers a comprehensive guide to the tools and techniques used to model supercritical and subcritical fluid extraction (SSFE) processes and phenomena. The book offers details on SSFE experiment management, as well as modeling and optimization of SSFE. The authors begin with a discussion of the fundamentals of SSFE and the necessary experimental techniques to validate the models. They also discuss process simulators, conventional optimization techniques, and state-of-the-art genetic algorithm methods. Several practical examples and case studies on SSFE modeling and optimization techniques are provided. Additionally, detailed thermodynamic modeling with and without co-solvent and non-equilibrium system modeling are covered. Readers will also find: A detailed overview of the field of supercritical and subcritical fluid extraction and their importance to the food, cosmetics, and pharmaceutical industries Explorations of the concepts and methodologies for modeling, simulation, and optimization of SSFE, including conservation laws related to SSFE traditional first principle modeling Practical discussions of the characteristics and physical properties of palm oil as a solute and descriptions of some existing palm oil industrial processes An examination of first principle methodology as applied to the modeling of the properties of palm oil components and mixtures Perfect for researchers, scientists, technologists, and engineers working in food science and the pharmaceutical, cosmetic, and agricultural industries, Modeling, Simulation, and Optimization of Supercritical and Subcritical Fluid Extraction Processes is also a must-read for those working with process design, development, quality control, and improvement in the chemical industries.


Cardiopulmonary Bypass

Cardiopulmonary Bypass

Author: Sunit Ghosh

Publisher: Cambridge University Press

Published: 2015-11-26

Total Pages: 271

ISBN-13: 1316425517

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Cardiopulmonary Bypass, 2nd edition, offers a complete introduction to this specialist technique for medical and technical personnel involved in extracorporeal cardiopulmonary support. A clinically based overview of the subject is provided and updated chapters incorporate the most current developments in the field. Introductory chapters cover equipment and preparation of the cardiopulmonary bypass machine, safety and monitoring, routine conduct of bypass, and the process of weaning from mechanical to physiological circulation. Specialist chapters on mechanical support, ECMO, special surgical procedures, blood conservation techniques, and particular medical conditions that affect the conduct of cardiopulmonary bypass are also included. This new edition includes self-assessment multiple choice questions at the end of each chapter, allowing readers to test their own understanding of the material. Written and edited by specialists from leading cardiac centres in the UK and USA, this is an invaluable resource for clinical perfusion scientists, cardiac surgeons and cardiothoracic anaesthetists in training.


Gregory's Pediatric Anesthesia

Gregory's Pediatric Anesthesia

Author: Dean B. Andropoulos

Publisher: John Wiley & Sons

Published: 2020-03-26

Total Pages: 1330

ISBN-13: 111937152X

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Das Fachgebiet der Kinderanästhesie entwickelt sich stetig weiter. Damit stehen auch Anästhesisten vor immer mehr Herausforderungen. Gregory's Pediatric Anesthesia bereitet angehende Anästhesisten und gestandene Fachärzte für Anästhesie auf die neuen Anforderungen vor. Sie erhalten das notwendige Wissen und Informationen zu den neuesten Verfahren, um die Anästhesie von Kindern für eine Reihe von Operationen und anderen Eingriffen sich durchzuführen. Die Autoren präsentieren aktuelle Daten und Nachweise, beleuchten u. a. grundlegende Prinzipien, mögliche Komplikationen und Best-Practice-Verfahren und untermauern ihre Erkenntnisse mit ausführlichen Fallstudien zu allen wichtigen Fachrichtungen. Die Neuauflage bietet Zugang zu anschaulichen Videos, neue und erweiterte Kapitel u. a. zu folgenden Themen: - Anästhesie und Komplikationen bei Eingriffen an der Wirbelsäule, auch postoperative Erblindung. - Robotergestützte Operationsverfahren bei Eingriffen am kindlichen Urinaltrakt. - Anästhesie bei Eingriffen an Personen mit angeborenen Herzerkrankungen. Dieses neue Kapitel behandelt keine Herzoperationen. - Umfangreiche neue Ultraschallbilder bei örtlicher Betäubung. - Wiederbelebung bei Neugeborenen. - Betreuung und Rekonvaleszenz von Kindern nach chirurgischen Eingriffen (neues Kapitel). Auch die 6. Auflage von Gregory's Pediatric Anesthesia ist ein verlässlicher und zugänglicher Leitfaden für Anästhesisten, die jüngere Patienten betreuen.


Surgical Robotics

Surgical Robotics

Author: Jacob Rosen

Publisher: Springer Science & Business Media

Published: 2011-01-15

Total Pages: 827

ISBN-13: 144191126X

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Surgical robotics is a rapidly evolving field. With roots in academic research, surgical robotic systems are now clinically used across a wide spectrum of surgical procedures. Surgical Robotics: Systems Applications and Visions provides a comprehensive view of the field both from the research and clinical perspectives. This volume takes a look at surgical robotics from four different perspectives, addressing vision, systems, engineering development and clinical applications of these technologies. The book also: -Discusses specific surgical applications of robotics that have already been deployed in operating rooms -Covers specific engineering breakthroughs that have occurred in surgical robotics -Details surgical robotic applications in specific disciplines of surgery including orthopedics, urology, cardiac surgery, neurosurgery, ophthalmology, pediatric surgery and general surgery Surgical Robotics: Systems Applications and Visions is an ideal volume for researchers and engineers working in biomedical engineering.


Perfusion for Congenital Heart Surgery

Perfusion for Congenital Heart Surgery

Author: Gregory S. Matte

Publisher: John Wiley & Sons

Published: 2015-02-26

Total Pages: 220

ISBN-13: 1118900782

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A complete guide to the tools and techniques for modeling, simulating, and optimizing SSFE processes and phenomena In Modeling, Simulation, and Optimization of Supercritical and Subcritical Fluid Extraction Processes, a team of expert chemical engineers delivers a comprehensive guide to the tools and techniques used to model supercritical and subcritical fluid extraction (SSFE) processes and phenomena. The book offers details on SSFE experiment management, as well as modeling and optimization of SSFE. The authors begin with a discussion of the fundamentals of SSFE and the necessary experimental techniques to validate the models. They also discuss process simulators, conventional optimization techniques, and state-of-the-art genetic algorithm methods. Several practical examples and case studies on SSFE modeling and optimization techniques are provided. Additionally, detailed thermodynamic modeling with and without co-solvent and non-equilibrium system modeling are covered. Readers will also find: A detailed overview of the field of supercritical and subcritical fluid extraction and their importance to the food, cosmetics, and pharmaceutical industries Explorations of the concepts and methodologies for modeling, simulation, and optimization of SSFE, including conservation laws related to SSFE traditional first principle modeling Practical discussions of the characteristics and physical properties of palm oil as a solute and descriptions of some existing palm oil industrial processes An examination of first principle methodology as applied to the modeling of the properties of palm oil components and mixtures Perfect for researchers, scientists, technologists, and engineers working in food science and the pharmaceutical, cosmetic, and agricultural industries, Modeling, Simulation, and Optimization of Supercritical and Subcritical Fluid Extraction Processes is also a must-read for those working with process design, development, quality control, and improvement in the chemical industries.


Nursing Care of the Pediatric Neurosurgery Patient

Nursing Care of the Pediatric Neurosurgery Patient

Author: Cathy C. Cartwright

Publisher: Springer

Published: 2017-04-28

Total Pages: 615

ISBN-13: 3319493191

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xxxThis updated third edition is a detailed reference for nurses and other health care providers who care for children with neurosurgical conditions. The explanations of pathophysiology, anatomy, neurodiagnostic imaging, and treatment options for each neurosurgical diagnosis will help to clarify the rationale behind the nursing care. Descriptions of presenting symptoms, history and findings on neurological examination will help nurses understand the neurological disorder and identify problems. New chapters have been added on skull and scalp anomalies, pediatric concussion, abuse head trauma and on neuroimaging. Each chapter includes case studies, impact on families, patient and family education, and practice pearls. Staff and student nurses working in clinics, critical care units, pediatric units, operating rooms, post-anesthesia care units, emergency departments, and radiology departments will benefit from the information presented. Although this book is written for nurses, child life therapists, physical and occupational therapists, medical students and neurosurgery residents will also find it helpful. Parents of children with neurosurgical disorders will also find it a useful resource in understanding their child’s condition. Cathy C. Cartwright and Donna C. Wallace have been awarded third place in the 2017 American Journal of Nursing Book of the Year Awards in CHILD HEALTH category.