Greening Your Small Business
Greening Your Small Business

Author: Jennifer Kaplan

Publisher: Penguin

Published: 2009-11-03

Total Pages: 325

ISBN-13: 110114923X

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The ultimate resource for small business owners who want to go green without going broke. Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits. For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring: ? Simple ways to make the workplace greener ? Two plans of action for going green (divided into two levels) ? Definitions for green terminology and jargon

Build a Green Small Business: Profitable Ways to Become an Ecopreneur
Build a Green Small Business: Profitable Ways to Become an Ecopreneur

Author: Scott Cooney

Publisher: McGraw-Hill

Published: 2008-10-24

Total Pages: 0

ISBN-13: 9780071602938

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Grow an eco-friendly business that creates limitless profit potential From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless. As an entrepreneur who has developed successful eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business--and then delivers a gold mine of business ideas for every kind of product and service. Grow a Green Small Business also gives you: Green Entrepreneur Rules that will get you started on the right foot Marketing, advertising, and networking techniques that build a loyal customer base Valuable resources, including green franchises, contacts, and web links for more information Whether you're a novice or a veteran business developer, Cooney points the way to productivity and profit strategies you can build into any small business model.

Green to Gold
Green to Gold

Author: Daniel C. Esty

Publisher: John Wiley & Sons

Published: 2009-01-09

Total Pages: 423

ISBN-13: 0470393742

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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Start Up Nation
Start Up Nation

Author: Jeffrey Sloan

Publisher: Currency

Published: 2005

Total Pages: 306

ISBN-13: 0385512481

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A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.

Marketing
Marketing

Author: Gloria Green

Publisher: Dearborn Trade Publishing

Published: 1996

Total Pages: 292

ISBN-13: 9781574100204

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Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

The Green Grocer
The Green Grocer

Author: Richard Walker

Publisher: Dorling Kindersley Ltd

Published: 2021-04-01

Total Pages: 177

ISBN-13: 0241528836

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Learn how to green your business with the help of one of the UK's leading corporate activists. Running a sustainable business doesn't mean that you can't make a profit. In this inspiring book, readers that own businesses of all sizes will learn the value of pursuing ethical policies through the journey of the author's quest to "do it right". Inside the pages of this sustainable business e-book, you'll find: - Expert advice on practical ways that businesses can help reverse climate change and promote social justice while generating a profit - Chapters addressing plastics, responsible supply chains, the impact of COVID-19, and building a legacy that inspires the next generation - Real-life examples from Iceland's ongoing quest to be sustainable give insights into leadership and sustainable business In the face of global warming, companies are moving towards more eco-friendly business practices and embracing their corporate social responsibility. The Green Grocer explores how one business owner did just that. Richard Walker, who owns a £3bn supermarket chain, Iceland, is disrupting this critical sector with his own brand of corporate activism. From restricting single-use plastic to eradicating palm oil from products in his supermarkets, he explains how you too can make genuine progress on sustainable initiatives while being realistic about profit margins, and obligations to customers and employees. This intimate, challenging, and encouraging book, offers clear-sighted experience and inspiration for any business, whether a large corporation, a start-up, a kitchen-table entrepreneur, or a sole trader, to make a difference.

Varieties of Green Business
Varieties of Green Business

Author: Geoffrey Jones

Publisher: Edward Elgar Publishing

Published: 2018-09-28

Total Pages: 246

ISBN-13: 1788114140

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This book provides rich new empirical evidence on green business as it examines its variation between industries and nations, and over time. It demonstrates the deep historical origins of endeavors to create for-profit businesses that were more responsible and sustainable, but also how these strategies have faced constraints, trade-offs and challenges of legitimacy. Based on extensive interviews and archives from around the world, the book asks why green business succeeds more in some contexts than others, and draws lessons from failure as well as success.

Good Green Guide for Small Businesses
Good Green Guide for Small Businesses

Author: Impetus Consulting

Publisher: A&C Black

Published: 2009-01-01

Total Pages: 168

ISBN-13: 1408105616

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Can your business go green? Can it afford not to? Never has our impact on the environment been so relevant as it is today, and organisations of all sizes have an important role to play. The Good Green Guide for Small Businesses guides the reader through taking an environmental audit of their business to highlight the areas most in need of attention. It then addresses how to minimise the impact of office essentials, such as utilities, insulation, recycling and waste, electrical equipment, water systems, lighting options, food and drink, and office cleaning arrangements and products. It also covers issues such as incentivising green working and promoting a green company image, and discusses the effect that going green will have on the company's bottom line. This book is packed with practical, realistic, user-friendly advice for business owners or managers who want to change the way they work for the better.

Green Your Work
Green Your Work

Author: Kim Carlson

Publisher: Simon and Schuster

Published: 2008-11-17

Total Pages: 237

ISBN-13: 1440516049

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Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.

The Complete Idiot's Guide to Greening Your Business
The Complete Idiot's Guide to Greening Your Business

Author: Heather Gadonniex

Publisher: Penguin

Published: 2009-06-02

Total Pages: 388

ISBN-13: 1101057653

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Green is the color of money! Businesses are always looking to increase their profitability and market share. With rising costs of fuel and consumers targeting environmentally-responsible companies to patronize, businesses have jumped on the green initiative and reaped the financial benefits. The Complete Idiot's Guide® to Greening Your Business provides the most up-to-date, concrete, and practical steps for readers to follow to get rich by going green. *Solid authors with "green" background *White-hot green market *Comprehensive, practical business approach