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Author: John M. Swales
Publisher: University of Michigan Press ELT
Published: 1994
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOKA Course for Nonnative Speakers of English. Genre-based approach. Includes units such as graphs and commenting on other data and research papers.
Author: Kathy Daniels
Publisher: Edward Elgar Publishing
Published: 2023-05-09
Total Pages: 393
ISBN-13: 1803926511
DOWNLOAD EBOOKGiving a platform to the debate about graduate employability from the student, university and employer perspectives, this innovative How To Guide explores the challenges associated with ensuring the employability of university graduates. In defining the nature of employability, the book discusses how the concept is a shared responsibility dependent on individual capabilities, the labour market and social capital.
Author: Lynne Eagle
Publisher: Routledge
Published: 2020-09-22
Total Pages: 515
ISBN-13: 1000176657
DOWNLOAD EBOOKMarketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.
Author: Valérie Cohen-Scali
Publisher: Springer
Published: 2017-10-11
Total Pages: 246
ISBN-13: 3319614762
DOWNLOAD EBOOKIn industrialized societies, individuals are facing major challenges that mobilize many of their psychological and social resources. The world of work is changing constantly. Adults have to adapt their technical skills and knowledge continuously. For teenagers and young adults, choosing a vocation and constructing their future career paths is becoming increasingly difficult. The migration of people and the globalization of the workforce raise questions about social inclusion and the future of affected individuals. These examples highlight of the importance of the field of Career Counseling and Guidance to support citizens individually and collectively in building their future. The challenges our societies face demonstrate how crucial the development of research in this field is. The European Doctoral Programme in Career Guidance and Counselling (ECADOC), funded by the European Commission from 2013-2016, has brought together PhD students working on burning issues in this field, using various theoretical references and methodologies. The four parts of this book present a selection of innovative research aiming to find answers to the named challenges. Part 1 deals with key psychological processes involved in career construction of young adults. Part 2 presents research concerning transitions over the course of life. Part 3 covers research related to interventions of career guidance and counseling. Part 4 outlines perspectives for the future and proposes a European Research Agenda for our field of research. Perspectives on Current Research in Career Guidance and Counseling – Building Careers in Changing and Diverse Societies is dedicated to students, researchers and practitioners in the fields of education, career guidance, psychology, human resource management to inform them about very recent work and promote the development of innovative interventions and programmes.
Author: National Academy of Education
Publisher: National Academies Press
Published: 2011-04-17
Total Pages: 154
ISBN-13: 0309163072
DOWNLOAD EBOOKHigh school graduation and dropout rates have long been used as indicators of educational system productivity and effectiveness and of social and economic well being. While determining these rates may seem like a straightforward task, their calculation is in fact quite complicated. How does one count a student who leaves a regular high school but later completes a GED? How does one count a student who spends most of his/her high school years at one school and then transfers to another? If the student graduates, which school should receive credit? If the student drops out, which school should take responsibility? High School Dropout, Graduation, and Completion Rates addresses these issues and to examine (1) the strengths, limitations, accuracy, and utility of the available dropout and completion measures; (2) the state of the art with respect to longitudinal data systems; and (3) ways that dropout and completion rates can be used to improve policy and practice.
Author: Randy Pausch
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9780340978504
DOWNLOAD EBOOKThe author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Author:
Publisher: Wintergreen Orchard House
Published: 2010-12
Total Pages: 561
ISBN-13: 1936035170
DOWNLOAD EBOOKAuthor: Ronald G. Sultana
Publisher: Springer
Published: 2017-05-12
Total Pages: 449
ISBN-13: 9463009922
DOWNLOAD EBOOKPerhaps no other challenge preoccupies governments and citizens in the Mediterranean region than the mass unemployment of young people, many of who have invested in higher education in the hope that ability and effort lead to fulfilling lives. Transitions to independent adulthood are, however, frustratingly long drawn-out, and often jeopardised by labour markets that are neither youth-friendly nor meritocratic. While such challenges require structural responses at the macro-economic level, career education and guidance have an important role to play in addressing both the public and private good, and in furthering the social justice agenda. This volume provides a state-of-the-art review of career education and guidance in Southern Europe and the Middle East and North Africa Region, presenting a multi-faceted portrayal of the situation in each country as well as overviews of cross-cutting themes that are especially relevant to context, such as women’s career development in the Arab states, job placement support for refugees, and the impact of faith on livelihood planning. “This book is a major achievement, focusing on a pivotal part of the world.” – Tony Watts, Cambridge, UK “This book challenges career guidance to truly think in a contextual, localised, plural and dialogical way. In providing an opportunity for the South to speak on its own terms it helps renew the field through different ways of thinking and doing career guidance.” – Marcelo Afonso Ribeiro, University of São Paulo, Brazil “This wonderful new book furnishes a way forward in helping people and communities establish practices that will support our natural striving for work that is decent, dignified, and meaningful.” – David L. Blustein, Boston College, USA “This book is packed with fresh ideas based on lucid arguments that draw from a substantial evidence base. This work is essential reading.” – Gideon Arulmani, The Promise Foundation, Bangalore, India “This publication is a must-read for every individual involved in policy, research and practice activities in the career guidance field.” – Rènette du Toit, Independent Research Services, South Africa
Author: Prince, Charles B. W.
Publisher: IGI Global
Published: 2016-06-27
Total Pages: 368
ISBN-13: 1522503099
DOWNLOAD EBOOKAs more Americans are attending college, historically black colleges and universities (HBCUs) are now in a position where they must directly compete with other institutions. While other colleges and universities might have more resources and stronger infrastructures, HBCUs provide better opportunities to meet the needs of students of color. Setting a New Agenda for Student Engagement and Retention in Historically Black Colleges and Universities explores the innovations that HBCUs can enact to better serve and prepare the next generation of African American leaders, and to be more competitive in the higher education landscape. As students need different forms of support throughout their academic career, it becomes necessary to engage them through mentorship, programming, and classroom management. This book is a valuable resource for educators and administration at HBCUs, sociologists, policy makers, and students studying education science and administration.
Author: Russell Lang
Publisher: Springer Nature
Published: 2021-04-29
Total Pages: 235
ISBN-13: 3030664414
DOWNLOAD EBOOKThis book examines strategies for teaching adaptive behavior across the lifespan to individuals with intellectual and developmental disabilities who regularly experience difficulty learning the skills necessary for daily living. It details evidence-based practices for functional life skills, ranging from teaching such basic hygiene as bathing, brushing teeth, and dressing to more complex skills, including driving. In addition, the volume describes interventions relating to recreation, play, and leisure as well as those paramount for maintaining independence and safety in community settings (e.g., abduction prevention skills for children). The book details existing evidence-based practices as well as how to perform the interventions. Key areas of coverage include: Basic hygiene as bathing, brushing teeth, and dressing. Advanced, complex skills, including driving, recreation, play, and leisure. Skills to maintain independence and safety in community settings, including abduction prevention skills for children. Teaching new technology skills, such as using mobile telephones and apps as well as surfing the web. Training caregivers to promote and support adaptive behavior. Use of evidence-based practices for teaching and supporting adaptive behavior for individuals with intellectual disabilities and autism. Adaptive Behavior Strategies for Individuals with Intellectual and Developmental Disabilities is an essential reference for researchers, professors, and graduate students as well as clinicians, therapists, and other scientist-practitioners in developmental psychology, behavioral therapy/rehabilitation, social work, clinical child and school psychology, child and adolescent psychiatry, pediatrics, and special education.
