GoPro Inventor Nick Woodman
GoPro Inventor Nick Woodman

Author: Matt Doeden

Publisher: Lerner Publications

Published: 2015-01-01

Total Pages: 36

ISBN-13: 1467762814

DOWNLOAD EBOOK

Do you enjoy snapping photos or taking movies of your adventures? So does Nick Woodman—but when he was growing up, most of his activities weren't camera-safe. Woodman was a diehard surfer. He couldn't hold a camera—or keep it dry—while he was boarding. So many of his memorable moments went unrecorded. As an adult, Woodman set out to invent a camera that's easy to use anywhere. The result was GoPro—a company that builds sturdy, waterproof, wearable cameras. GoPro cameras have been used everywhere from the ocean floor to outer space. They've captured athletic thrills, exotic journeys, and everyday moments on the go. Discover how Woodman turned his tech vision into reality.

GoPro
GoPro

Author: Bradford Schmidt

Publisher: Pearson Education

Published: 2015

Total Pages: 313

ISBN-13: 0321934164

DOWNLOAD EBOOK

Place of publication transcribed from publisher's website.

NASA Astronomer Nancy Grace Roman
NASA Astronomer Nancy Grace Roman

Author: Heather E. Schwartz

Publisher: Lerner Publications (Tm)

Published: 2018

Total Pages: 36

ISBN-13: 151249979X

DOWNLOAD EBOOK

Have you ever looked up at the twinkling stars in the night sky? Nancy Grace Roman looked up and never looked back. Roman was fascinated with the stars ever since her mother showed her the constellations. She read every book on astronomy she could find and even started her own neighborhood astronomy club for girls. But many of the people around her didn't think science was the right field for a woman. Academic advisers in high school and even college tried to dissuade Roman from pursuing astronomy. She worked hard to eventually become NASA's first Chief of Astronomy and, ultimately, the "Mother of Hubble." Learn how Roman's passion for astronomy and her tireless work on the Hubble Space Telescope project helped scientists capture breathtaking images of deep space.

Entrepreneurial Marketing
Entrepreneurial Marketing

Author: Edwin J. Nijssen

Publisher: Taylor & Francis

Published: 2017-04-27

Total Pages: 183

ISBN-13: 1351777343

DOWNLOAD EBOOK

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Animal Scientist and Activist Jane Goodall
Animal Scientist and Activist Jane Goodall

Author: Douglas Hustad

Publisher: Lerner Publications

Published: 2016-10-01

Total Pages: 36

ISBN-13: 1512410918

DOWNLOAD EBOOK

Do you enjoy visiting animals at the zoo or playing with pets? As a child, Jane Goodall loved watching and interacting with animals. As an adult, she became a scientist working with chimpanzees in Africa. Goodall used unconventional research methods to observe chimpanzees in East Africa. She studied the chimpanzees' behavior and revealed their tool-making abilities. As Goodall grew older, she turned her attention to raising awareness about endangered species and inspiring individuals around the globe to take action. She is one of the world's best-known scientists and activists. But how did she get there? Find out how Goodall's passion for animals helped her become the face of conservationism.

Mars Science Lab Engineer Diana Trujillo
Mars Science Lab Engineer Diana Trujillo

Author: Kari Cornell

Publisher: Lerner Classroom

Published: 2016

Total Pages: 36

ISBN-13: 1467797219

DOWNLOAD EBOOK

"Read about the life stories and significant contributions of some of today's most accomplished figures in STEM fields. Narrative nonfiction text explores key details from each person's life, often including the pivotal moment that led them to their STEM career."--

Computer Scientist Jean Bartik
Computer Scientist Jean Bartik

Author: Jennifer Reed

Publisher: Lerner Publications

Published: 2016-10-01

Total Pages: 36

ISBN-13: 1512410926

DOWNLOAD EBOOK

Do you love solving problems with mathematics? So did groundbreaking computer programmer Jean Bartik. She turned her passion for math into a successful career in what was then a brand-new field. During World War II, women took on more technology jobs as men joined the armed forces. Bartik started her career doing mathematical calculations for top-secret weapons systems projects. After the war, a new machine took over these calculations. It was the first all-electronic computer, and Bartik helped build and program it. But how did Bartik's interest in mathematics take her to the forefront of cutting-edge technology? Find out how she went from gifted student to software pioneer.

Theoretical Physicist Stephen Hawking
Theoretical Physicist Stephen Hawking

Author: Kari Cornell

Publisher: Lerner Publications ™

Published: 2018-01-01

Total Pages: 35

ISBN-13: 1541545680

DOWNLOAD EBOOK

Do you like to gaze at the stars? So did the young Stephen Hawking. Eventually, he turned his fascination with the night sky into a career of trying to figure out how the universe began and how it works. As a child, Hawking loved the stars and he loved math class. In college, he studied physics and cosmology, or how the universe came to be. But then he was diagnosed with amyotrophic lateral sclerosis (ALS), a disease that shuts down the nerves that control muscles. His doctors thought he had two years to live, so Hawking started working hard to meet his goals. He studied black holes and made discoveries that earned him recognition around the world. He wrote several books about the universe to help people understand his ideas. More than fifty years after his diagnosis, Hawking still has ALS, but he continues to ponder the night skies, trying to find one theory that will explain the universe.