Born to Run

Born to Run

Author: Christopher McDougall

Publisher: Profile Books

Published: 2010-12-09

Total Pages: 296

ISBN-13: 184765228X

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A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.


The Onion Book of Known Knowledge

The Onion Book of Known Knowledge

Author: The Onion

Publisher: Little, Brown

Published: 2012-10-23

Total Pages: 259

ISBN-13: 031613323X

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Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.


Instant Replay

Instant Replay

Author: Jerry Kramer

Publisher: Anchor

Published: 2008-11-26

Total Pages: 322

ISBN-13: 030748632X

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In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.


Brand Fans

Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.


Idea Man

Idea Man

Author: Paul Allen

Publisher: Penguin UK

Published: 2012

Total Pages: 392

ISBN-13: 0241953715

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What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.


I, Crimsonstreak

I, Crimsonstreak

Author: Matt Adams

Publisher:

Published: 2012-05

Total Pages: 352

ISBN-13: 9781936460267

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Framed by his father, "reformed" supervillain Colonel Chaos, super-speedster Chris Fairborne, AKA Crimsonstreak, is sent to the Clermont Institution for the Criminally Insane. A hero surrounded by dastardly inmates and heartless guards, Chris struggles to keep his wits about him, until the arrival of some unexpected new "guests" at the facility provides him with a means for escape. Once out, though, he discovers that the world he knew is gone, replaced by a fascist, supposedly utopian state run by none other than Colonel Chaos himself. With the heroes of the world locked away or fighting in a disorganized resistance, Crimsonstreak teams up with a snarky British butler and a teenage superhero-to-be. Together, the unlikely (and bickering) allies must take down Crimsonstreak's dad and set the world right. Not easy when your only powers are super-speed and looking good in spandex. But hey, someone's got to save the world. - - - I, Crimsonstreak is a first-person superhero novel brimming with parallel universes, stuffy British butlers, crafty supervillains, cloning, gadgets, a fascist police state disguised as a utopian society, and enough geeky pop culture references to stun a Wookie.


Slow Getting Up

Slow Getting Up

Author: Nate Jackson

Publisher: Harper Collins

Published: 2014-09-02

Total Pages: 216

ISBN-13: 0062383213

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One man's odyssey into the brutal hive of the National Football League As an unsigned free agent who rose through the practice squad to the starting lineup of the Denver Broncos, Nate Jackson took the path of thousands of unknowns before him to carve out a professional football career twice as long as the average player. Through his story recounted here—from scouting combines to preseason cuts to byzantine film studies to glorious touchdown catches—even knowledgeable football fans will glean a new, starkly humanized understanding of the NFL's workweek. Fast-paced, lyrical, dirty, and hilariously unvarnished, Slow Getting Up is an unforgettable look at the real lives of America's best athletes putting their bodies and minds through hell.


Conversational Latin for Oral Proficiency

Conversational Latin for Oral Proficiency

Author: John C. Traupman

Publisher: Bolchazy-Carducci Publishers

Published: 2007

Total Pages: 424

ISBN-13:

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`At last! A tour de force on cities and health by someone who knows that geography matters. This is a groundbreaking text, preoccupied as much with health and well-being as with death, disease and despair. It is concerned with who wins and who loses from the social and spatial patterning of risk… Combining breadth of coverage with depth of analysis, Health and Inequality provides an intricate map of harmful spaces and healing places, together with some guidelines on how to get from one to the other' - Professor Susan Smith, Ogilvie Professor of Geography, University of Edinburgh'Too often as health professionals we remain embedded in nursing and medical literature neglecting the opportunities offered through engaging with other bodies of knowledge. Such an opportunity presents itself in this book which draws on work undertaken by geographers that can help us in our thinking about health inequalities. The strength of this work lies in its aim to ensure that place and space are recognised as significant factors in health inequalities' - Community PractitionerHealth and Inequality presents a comprehensive analysis of how geographical perspectives can be used to understand the problems of health inequalities. The text has three principal themes: to discuss the geography of health inequality and to examine strategies for reducing disadvantage; to review and develop the theoretical basis for a geographical analysis of these problems - the discussion will illustrate how theoretical developments can help in the design and evaluation of intervention; and to explain how different methodologies in the geography of health, both quantitative and qualitative, can be applied in research - demonstrating the complementarity between them. By relating theoretical arguments to specific landscapes, Health and Inequality will be a key resource for understanding the articulation between theory and empirical methods for understanding health variation in urban areas.


Football Scouting Methods

Football Scouting Methods

Author: Steve Belichick

Publisher: Martino Publishing

Published: 2008

Total Pages: 196

ISBN-13: 9781578987061

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"Considered the bible of scouting techniques" according to the Los Angeles Times, Football Scouting Methods explains the basic scouting strategies and insights of author Steve Belichick. He was widely viewed as the ablest football scout of his time and coached at the U.S. Naval Academy for 33 years; his son is New England Patriots coach Bill Belichick, a three-time Super Bowl winner. When Steve Belichick died in November 2005, the New York Times headline cited him as "Coach Who Wrote the Book on Scouting," and quoted Houston Texans General Manager Charley Casserly calling Football Scouting Methods "the best book on scouting he had ever read." Joe Bellino, Navy's Heisman Trophy winner in 1960, told the Times that Steve Belichick "was a genius. On Monday nights, he would give us his scouting reports, and even though we were playing powerhouses, I always felt we were prepared because he found a way for us to win." In recent years Football Scouting Methods has been one of the top ten most sought out-of-print books; used copies have been quite scarce. This reissue edition makes the original 1962 text available once again in exact facsimile. The book covers how to scout opponents, recognize defenses, analyze offenses, discover "tip-offs" that reveal the opponent's plays, compose a useful report, self-scout, and conduct postgame analysis. "Steve Belichick taught many younger men how to scout and how to watch film and how to prepare their teams for the next week's game," David Halberstam noted in the Washington Post, and his best student was his own son Bill Belichick, "one of whose greatest skills as a coach to this day remains his ability to analyze other teams, figuring out both their strengths and their vulnerabilities, and shrewdly deciding how to take away from them that which they most want to do." When CBS asked Bill Belichick to name his favorite book, he replied "Well, I've got to go with my dad's. Football Scouting Methods. I'd have to go with that."


Snow Crash

Snow Crash

Author: Neal Stephenson

Publisher: Penguin UK

Published: 1994-10-27

Total Pages: 362

ISBN-13: 0141924047

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THE 30th ANNIVERSARY EDITION WITH NEW, NEVER-BEFORE-PUBLISHED MATERIAL After the Internet, what came next? Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash. A cyberdrug that reduces avatars in the digital world to dust, but also infects users in real life, leaving them in a vegetative state. This is bad news for Hiro, a freelance hacker and the Metaverse's best swordfighter, and mouthy skateboard courier Y. T.. Together, investigating the Infocalypse, they trace back the roots of language itself to an ancient Sumerian priesthood and find they must race to stop a shadowy virtual villain hell-bent on world domination. In this special edition of the remarkably prescient modern classic, Neal Stephenson explores linguistics, computer science, politics and philosophy in the form of a break-neck adventure into the fast-approaching yet eerily recognizable future. 'Fast-forward free-style mall mythology for the twenty-first century' William Gibson 'Brilliantly realized' New York Times Book Review 'Like a Pynchon novel with the brakes removed' Washington Post 'A remarkably prescient vision of today's tech landscape' Vanity Fair