Creative Strategy in Advertising

Creative Strategy in Advertising

Author: Bonnie L. Drewniany

Publisher: Wadsworth Publishing Company

Published: 2008

Total Pages: 0

ISBN-13: 9780495096207

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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.


Caillou

Caillou

Author:

Publisher: PBS

Published: 2003-01-01

Total Pages: 40

ISBN-13: 9780780642461

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Even though Caillou's a little boy, he's got a big job: he's Rosie's big brother! This video helps kids learn the importance of sharing and cooperating, and the fun and responsibilities of sibling relationships.


I Will Survive

I Will Survive

Author: Gloria Gaynor

Publisher: Macmillan + ORM

Published: 2014-03-11

Total Pages: 253

ISBN-13: 1466865954

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I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.


101 Life Skills Games for Children

101 Life Skills Games for Children

Author: Bernie Badegruber

Publisher: Turner Publishing Company

Published: 2011-01-01

Total Pages: 247

ISBN-13: 089793590X

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How do you teach tolerance, self-awareness, and responsibility? How can you help children deal with fear, mistrust, or aggression? Play a game with them! Games are an ideal way to help children develop social and emotional skills; they are exciting, relaxing, and fun. 101 LIFE SKILLS GAMES FOR CHILDREN: LEARNING, GROWING, GETTING ALONG (Ages 6-12) is a resource that can help children understand and deal with problems that arise in daily interactions with other children and adults. These games help children develop social and emotional skills and enhance self-awareness. The games address the following issues: dependence, aggression, fear, resentment, disability, accusations, boasting, honesty, flexibility, patience, secrets, conscience, inhibitions, stereotypes, noise, lying, performance, closeness, weaknesses, self confidence, fun, reassurance, love, respect, integrating a new classmate, group conflict. Organized in three main chapters: (I-Games, You-Games and We-Games), the book is well structured and easily accessible. It specifies an objective for every game, gives step-by-step instructions, and offers questions for reflection. It provides possible variations for each game, examples, tips, and ideas for role plays. Each game contains references to appropriate follow-up games and is illustrated with charming drawings.


Fire in the Ashes

Fire in the Ashes

Author: Jonathan Kozol

Publisher: Crown

Published: 2013-09-03

Total Pages: 370

ISBN-13: 1400052475

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In this powerful and culminating work about a group of inner-city children he has known for many years, Jonathan Kozol returns to the scene of his previous prize-winning books, and to the children he has vividly portrayed, to share with us their fascinating journeys and unexpected victories as they grow into adulthood. For nearly fifty years, Jonathan has pricked the conscience of his readers by laying bare the savage inequalities inflicted upon children for no reason but the accident of being born to poverty within a wealthy nation. But never has his intimate acquaintance with his subjects been more apparent, or more stirring, than in Fire in the Ashes, as Jonathan tells the stories of young men and women who have come of age in one of the most destitute communities of the United States. Some of them never do recover from the battering they undergo in their early years, but many more battle back with fierce and often jubilant determination to overcome the formidable obstacles they face. As we watch these glorious children grow into the fullness of a healthy and contributive maturity, they ignite a flame of hope, not only for themselves but also for our society.


Adventure Kartel

Adventure Kartel

Author: Ashley Wood

Publisher: Idea & Design Works Llc

Published: 2014-10-28

Total Pages: 100

ISBN-13: 9781631400339

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This gorgeously oversized hardcover from the creators of Lore presents the comics, posters, conceptual designs, sketches, and other beautifully rendered miscellany involving Tommy Mission and his Adventure Kartel in their battles with Zomb MD and his undead minions. Ashley Wood's artistry is available to all on a grand 11" x 17" format!