Globalization and Public Relations in Postcolonial Nations
Author: Patricia Ann Curtin
Publisher:
Published: 2012
Total Pages: 394
ISBN-13: 9781604978162
DOWNLOAD EBOOKBy concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control.