Globalizing Customer Solutions

Globalizing Customer Solutions

Author: Edmund B. Fitzgerald

Publisher: Bloomsbury Publishing USA

Published: 2000-08-30

Total Pages: 178

ISBN-13: 0313390371

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In the last half of the 20th Century, the world economy has benefited from a globalization process driven by the enlightened confluence of technology, innovation, trade, and foreign direct investment. This book broadens our understanding of that process. Opening with a review of current global economic metrics and the significant differences between advanced and developing nations, the book goes on to discuss the globalization paradigm and the forces driving it. Discussing the importance of new ideas and new technology in continued economic growth, the volume shows how the protection of intellectual property encourages innovation. Also covering the evolution of international trade, the book reviews trade distortions from both external and internal sources, comparing trade on a multilateral, non-discriminatory basis with alternative trade practices, such as free trade and custom unions. The work also reviews the origins and functions of the new World Trade Organization. Describing the rapidly growing practice of foreign direct investment, the book shows how FDI is closely linked to international trade and concludes with a review of the important function FDI can play in the bundling and delivery of the resources required for accelerated economic development of the emerging world.


The Global Market

The Global Market

Author: John A. Quelch

Publisher: John Wiley & Sons

Published: 2004-05-18

Total Pages: 434

ISBN-13: 0787974390

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.


Enhancing Customer Experience in the Service Industry

Enhancing Customer Experience in the Service Industry

Author: Levent Altinay

Publisher: Cambridge Scholars Publishing

Published: 2015-11-25

Total Pages: 281

ISBN-13: 144388619X

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This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.


Globalization of Professional Services

Globalization of Professional Services

Author: Ulrich Bäumer

Publisher: Springer Science & Business Media

Published: 2012-06-05

Total Pages: 274

ISBN-13: 3642291813

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In the past, services had a strong local and national focus. Professional services were very likely to be independently and autonomously organized from country to country in order to cater to local needs and local legal requirements. This has since changed radically, and highly integrated business and delivery models around the globe have become the status quo in clients’ businesses and strategies. Serving clients on a global level requires professional services firms to adopt a structural change from local to distributed global sales and delivery. This book brings together many years of experience, current perspectives and future ideas of international business practitioners, academics, and market researchers. Along those lines it is structured into four parts. Part I “Winning Strategies and Innovative Ideas” lays the book’s foundation: it discusses core strategies behind the globalization movement and introduces the major paradigms and ideas. Part II “Successful Processes for Realization” provides solutions for how to establish successful processes for delivering global professional services. Part III “Inspired Talent Management” goes to the core of the professional services industry: attracting, developing, and keeping the right talent in the right locations. Finally, Part IV offers “Experiences and Case Studies” on all aspects related to successfully building a globalized professional services firm. In short, this handbook provides professional services firms and their clients alike with a sound foundation for responding strategically to fundamental global changes and turning them into business advantages. It offers a comprehensive perspective of why and how to successfully globalize a professional services firm.


Fundamentals of Global Strategy

Fundamentals of Global Strategy

Author: Cornelis A. de Kluyver

Publisher: Business Expert Press

Published: 2010-08-20

Total Pages: 272

ISBN-13: 1606490737

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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.


Impact of Globalization and Advanced Technologies on Online Business Models

Impact of Globalization and Advanced Technologies on Online Business Models

Author: Ho, Ree C.

Publisher: IGI Global

Published: 2021-02-05

Total Pages: 399

ISBN-13: 1799876055

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Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.


Information Technology-enabled Global Customer Service

Information Technology-enabled Global Customer Service

Author: Tapio Reponen

Publisher: IGI Global

Published: 2003-01-01

Total Pages: 300

ISBN-13: 1591400481

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Recently there has been increased demand for combining locally customized services to the economies of the scale of worldwide operations. In this environment competitiveness calls for integrating the potential of information technology to well functioning global logistics. Information Technology Enabled Global Customer Service combines theoretical consideration and practical experiences in implementing new customer service models.


Critical Perspectives on Work and Employment in Globalizing India

Critical Perspectives on Work and Employment in Globalizing India

Author: Ernesto Noronha

Publisher: Springer

Published: 2017-03-30

Total Pages: 311

ISBN-13: 9811034915

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This book showcases issues of work and employment in contemporary India through a critical lens, serving as a systematic, scholarly and rigorous resource which provides an alternate view to the glowing metanarrative of the subcontinent’s ongoing economic growth in today’s globalized world. Critical approaches ensure that divergent and marginalized voices are highlighted, promoting a more measured perspective of entrenched standpoints. In casting social reality differently, a quest for solutions that reshape current dynamics is triggered. The volume spans five thematic areas, subsuming a range of economic sectors. India is a pre-eminent destination for offshoring, underscoring the relevance of global production networks (Theme 1). Yet, the creation of jobs has not transformed employment patterns in the country but rather accentuated informalization and casualization (Theme 2). Indeed, even India’s ICT-related sectors, perceived as mascots of modernity and vehicles for upward mobility, raise questions about the extent of social upgrading (Theme 3). Nonetheless, these various developments have not been accompanied by collective action – instead, there is growing evidence of diminished pluralistic employment relations strategies (Theme 4). Emergent concerns about work and employment such as gestational surrogacy and expatriate experiences attest to the evolving complexities associated with offshoring (Theme 5).


World Class

World Class

Author: Rosabeth Moss Kanter

Publisher: Simon and Schuster

Published: 1997-01-03

Total Pages: 420

ISBN-13: 0684825228

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Shows how to turn globalization into opportunity--to grow new businesses, create new jobs, revitalize regions, and develop international cities of the future.