Read and Download eBook Full
Author: Hartmut Berghoff
Publisher: Palgrave Macmillan
Published: 2013-10-01
Total Pages: 0
ISBN-13: 9781137299703
DOWNLOAD EBOOKThis volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.
Author: Geoffrey Jones
Publisher: OUP Oxford
Published: 2010-02-25
Total Pages: 432
ISBN-13: 0191609617
DOWNLOAD EBOOKThe global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Author: Meeta Jha
Publisher: Routledge
Published: 2015-09-16
Total Pages: 134
ISBN-13: 1317557964
DOWNLOAD EBOOKThe Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.
Author: Sabrina Billings
Publisher: Multilingual Matters
Published: 2013-11-29
Total Pages: 231
ISBN-13: 1783090774
DOWNLOAD EBOOKThrough micro-analysis of language use, this book chronicles young women's pathways to becoming a Tanzanian beauty queen, offering an original perspective on the intersection of language with globalization, nationalism, and inequality in urban East Africa. This compelling linguistic ethnography considers the real-life effects, both on- and off-stage, of language policy, education, and gender dynamics for the women competing in the pageants. While highlighting many contestants' struggles for escape from poverty and patriarchy, the book also emphasizes their creative strategies – linguistic and otherwise – for bettering their lives and shows how people living in a global economic periphery take part in, and sometimes feel left out of, the wider world.
Author: Bonnie Adrian
Publisher: Univ of California Press
Published: 2003-12-08
Total Pages: 312
ISBN-13: 0520238346
DOWNLOAD EBOOK"Do not be misled by the title of this book. It is a study of Taiwan's bridal industry but it is also a fine ethnography of marriage in contemporary urban Taipei. With great subtlety, Bonnie Adrian shows us how much marriage in Taiwan has changed and how many of the old ways it has retained. She does so with wit and humor."—Margery Wolf, author of A Thrice-Told Tale: Feminism, Postmodernism, and Ethnographic Responsibility "Faced with the puzzle of the ubiquitous bridal photography in Taipei, Bonnie Adrian has produced a model ethnography of media-saturated contemporary life. Ethnographically adventurous, analytically smart, and warmly human, this book cleverly unpacks the ways women’s canny choices in Taiwan are forged at the intersection of everyday worlds of inter-generational tension, fantasies fed by a keenly competitive local culture industry, and global imagery tied to the transnational beauty industry. Unlike many who work on globalization, Adrian has not lost sight of the ways that gender and family are still at the heart of people’s social worlds and women are not victims."—Lila Abu-Lughod, author of Veiled Sentiments and Writing Women’s Worlds
Author: Arindam Dutta
Publisher: Taylor & Francis
Published: 2007
Total Pages: 378
ISBN-13: 041597920X
DOWNLOAD EBOOKPublisher description
Author: Angela B. McCracken
Publisher: Oxford University Press
Published: 2014-01-02
Total Pages: 226
ISBN-13: 0199908079
DOWNLOAD EBOOKWhile it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many more the world over, from consumers to corporate elites. As trends spread so do ideas about standards of appearance and what is necessary to look good and fit in -- standards that are often influenced by ideas about race, class and gender norms. In looking at beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade takes seriously the question of whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela B. V. McCracken considers who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices and insights from political economy theory, the book presents a feminist analysis of the global economy of beauty. Rather than a sign of frivolity, the beauty economy is intimately connected to youth's social and economic development. Cosmetic makeovers have become a modern rite of passage for girls, enabling social connections and differentiations, as well as entrepreneurial activities. The global beauty economy is a phenomenon generated by young people, mostly women, laboring in, teaching, and consuming beauty --- and eager for belonging and originality, using every mechanism at their disposal to enhance their appearance. As McCracken shows, globalization is not homogenizing beauty standards to a Western ideal; rather, it is diversifying beauty standards. The Beauty Trade explains how globalization, combined with youth's desires for uniqueness, is enabling the spread of a diversity of beauty cultures, including alternative visions of gender appropriate looks and behavior.
Author: Oluwakemi M. Balogun
Publisher: Globalization in Everyday Life
Published: 2019-12-17
Total Pages: 256
ISBN-13: 9781503610972
DOWNLOAD EBOOKThe Nigerian beauty pageant industry positions itself as working to symbolically restore the public face of the nation while seeking to materially shift the private lives of affiliates on the ground.
Author: Joseph S. Nye
Publisher: Rowman & Littlefield
Published: 2000-11-01
Total Pages: 402
ISBN-13: 0815798199
DOWNLOAD EBOOKA Brookings Institution Press and Visions of Governance for the 21st Century publication Far from being another short-lived buzzword, "globalization" refers to real changes. These changes have profound impacts on culture, economics, security, the environment—and hence on the fundamental challenges of governance. This book asks three fundamental questions: How are patterns of globalization currently evolving? How do these patterns affect governance? And how might globalism itself be governed? The first section maps the trajectory of globalization in several dimensions—economic, cultural, environmental, and political. For example, Graham Allison speculates about the impact on national and international security, and William C. Clark develops and evaluates the concepts of "environmental globalization." The second section examines the impact of globalization on governance within individual nations (including China, struggling countries in the developing world, and the industrialized democracies) and includes Elaine Kamarck's assessment of global trends in public-sector reform. The third section discusses efforts to improvise new approaches to governance, including the role of non-governmental institutions, the global dimensions of information policy, and Dani Rodrik's speculation on global economic governance.
Author: Jisha Menon
Publisher: Northwestern University Press
Published: 2021-10-15
Total Pages: 318
ISBN-13: 0810144077
DOWNLOAD EBOOKBrutal Beauty: Aesthetics and Aspiration in Urban India follows a postcolonial city as it transforms into a bustling global metropolis after the liberalization of the Indian economy. Taking the once idyllic “garden city” of Bangalore in southern India as its point of departure, the book explores how artists across India and beyond foreground neoliberalism as a “structure of feeling” permeating aesthetics, selfhood, and everyday life. Jisha Menon conveys the affective life of the city through multiple aesthetic projects that express a range of urban feelings, including aspiration, panic, and obsolescence. As developers and policymakers remodel the city through tumultuous construction projects, urban beautification, privatization, and other templated features of “world‐class cities,” urban citizens are also changing—transformed by nostalgia, narcissism, shame, and the spaces where they dwell and work. Sketching out scenes of urban aspiration and its dark underbelly, Menon delineates the creative and destructive potential of India’s lurch into contemporary capitalism, uncovering the interconnectedness of local and global power structures as well as art’s capacity to absorb and critique liberalization’s discontents. She argues that neoliberalism isn’t just an economic, social, and political phenomenon; neoliberalism is also a profoundly aesthetic project.
