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Author: Kiefer Lee
Publisher: Oxford University Press, USA
Published: 2009
Total Pages: 0
ISBN-13: 9780199239429
DOWNLOAD EBOOK'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author: Masaaki Kotabe
Publisher:
Published: 2019-01-07
Total Pages: 0
ISBN-13: 9781119586777
DOWNLOAD EBOOKThe 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Author: Robert Dow Buzzell
Publisher: Prentice Hall
Published: 1992
Total Pages: 772
ISBN-13:
DOWNLOAD EBOOKDesigning strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author: Masaaki Kotabe
Publisher:
Published: 2011
Total Pages: 717
ISBN-13: 9780470505748
DOWNLOAD EBOOKGlobal Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Author: Basil J Janavaras
Publisher: World Scientific Publishing Company
Published: 2017-04-25
Total Pages: 338
ISBN-13: 9813201096
DOWNLOAD EBOOKThis is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Author: Kiefer Lee
Publisher: Oxford University Press, USA
Published: 2005
Total Pages: 628
ISBN-13:
DOWNLOAD EBOOKProviding coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.
Author: Brian Toyne
Publisher: Allyn & Bacon
Published: 1993-01-01
Total Pages: 734
ISBN-13: 9780205141371
DOWNLOAD EBOOKAuthor: Johny K. Johansson
Publisher: McGraw-Hill/Irwin
Published: 2008-11-03
Total Pages: 696
ISBN-13:
DOWNLOAD EBOOKJohanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Author: Masaaki (Mike) Kotabe
Publisher:
Published: 1999-06-09
Total Pages: 780
ISBN-13:
DOWNLOAD EBOOKFor further information on this book, visit the website at: www.wiley.com/college/kotabe
Author: Alan Zimmerman
Publisher: Routledge
Published: 2017-09-25
Total Pages: 697
ISBN-13: 1317190076
DOWNLOAD EBOOKBusiness to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
