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Author: James C. Leontiades
Publisher: Lexington Books
Published: 1985
Total Pages: 264
ISBN-13: 9780669160383
DOWNLOAD EBOOKTo learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Steven W. Sowards
Publisher: American Library Association
Published: 2014-07-22
Total Pages: 492
ISBN-13: 0838996353
DOWNLOAD EBOOKFocusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
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Publisher:
Published: 2000
Total Pages: 410
ISBN-13:
DOWNLOAD EBOOKAuthor: Matthew Housden
Publisher: Routledge
Published: 2012-05-31
Total Pages: 271
ISBN-13: 1136419780
DOWNLOAD EBOOK‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Author: Matthew Housden
Publisher: Routledge
Published: 2013-05-13
Total Pages: 390
ISBN-13: 1136420614
DOWNLOAD EBOOKElsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author: Matthew Housden
Publisher: Routledge
Published: 2012-06-25
Total Pages: 389
ISBN-13: 1136419993
DOWNLOAD EBOOKBH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author: Arthur Yeung
Publisher: John Wiley & Sons
Published: 2011-06-01
Total Pages: 202
ISBN-13: 0470828811
DOWNLOAD EBOOKChina business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.
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Publisher: Allied Publishers
Published:
Total Pages: 280
ISBN-13: 9788184246001
DOWNLOAD EBOOKAuthor: Zhiqun Zhu
Publisher: World Scientific
Published: 2022-10-26
Total Pages: 847
ISBN-13: 9811258236
DOWNLOAD EBOOKIn the third decade of the 21st century, Asia remains the global center of economics, politics and security. Asia is at the forefront of wealth creation, innovation, and sustainability. There is a growing demand for knowing more about Asia. This Major Reference Set (MRS) is designed to help general readers as well as specialists to have a good grasp of the latest developments in Asia in the key areas of geopolitics, geoeconomics, and sustainability.With 3 volumes, this MRS covers all major dimensions of Asia's political economy, regional security, and sustainable development. Volume 1 unpacks and examines geopolitics and foreign policy strategies of key Asian states in response to major security challenges associated with growing US-China rivalry.Volume 2 covers geoeconomics, entrepreneurship, regional integration, and development models. Trade, investment, innovation, and regional cooperation have been essential to Asia's continued success.Volume 3 offers a critical overview of environment, public health, and human security in Asia. Case studies are selected from countries that are at different stages of development and facing different environment and health challenges today.This interdisciplinary MRS is a fine example of international cooperation, with contributors who are all established scholars and experts in their fields of study hailing from different parts of Asia as well as North America and Europe. It is a must-have for anyone keen on understanding Asia's dynamic development and daunting challenges in the post-COVID world.
Author: Wenxian Zhang
Publisher: World Scientific
Published: 2010-03-22
Total Pages: 338
ISBN-13: 9814466077
DOWNLOAD EBOOKUnder the label of “the socialist market economy with Chinese characteristics”, the Chinese Government has made a firm commitment to economic reform, though still retaining tight political control. Thus, under conditions of liberal economic systems and autocratic rule, a new capitalist system is emerging in China; its top companies are managed by private entrepreneurs, government bodies or a combination of both.This book, presented in an easily accessible format, fills an important gap in the growing literature on China in the global economy and provides a research reference tool on China's top companies. It offers a comprehensive directory listing of the Top 100 corporations in China, thus enhancing the research potential on China for students, researchers and businesses. As a general reference guide to the Chinese economy, A Guide to the Top 100 Companies in China provides up-to-date and comprehensive coverage of the top Chinese enterprises. Corporations from Hong Kong and Taiwan that conduct significant business in China are also included.
