The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Global Project Management describes how to adapt your organisation and your projects to thrive in business environments which require distributed skills, around-the-clock operations and virtual team environments. The book goes beyond simple recommendations on collaborative tools, to suggest the development of best practices on cross-cultural team management and global communication, recommend organisational changes and project structures, and propose alternatives for the implementation of the new practices and methods. Filled with real-life examples and techniques, the book illustrates how to apply the recommendations as part of the successful management of any global project.
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
"This book analyzes different types of virtual communities, proposing Knowledge Management as a solid theoretical ground for approaching their management"--Provided by publisher.
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Communication in anaesthesia, pain management, and intensive care can have profound impacts on patients and healthcare colleagues. Good communication can result in better patient outcomes and experiences of the hospital setting, whereas poor communication is frequently at the heart of adverse incidents, complaints, and litigation. This handbook outlines two model frameworks to improve communication: one to give structure to an interaction and one that explores language structures and the layers of meaning to our words. The frameworks are essential tools for communicating with children, obstetric patients, and those with needle phobia. A practical guide, the book is packed with useful tips to enhance interactions with both patients and colleagues. Numerous examples and vignettes clearly demonstrate ideas that will improve patient care, safety, and bring out the best in everyone around. Fully updated with new clinical guidelines and literature, the second edition includes new chapters on how to talk to patients in pain, featuring motivational interviewing techniques, and on social media. Increased coverage of managing challenging situations, includes communicating with distressed relatives, dealing with complaints, and working with interpreters. The contributors and editors are senior clinicians from North America, Europe, and Australasia, working at the coalface of perioperative and critical care. Blending theory, science, and practicality, this book complements resources for communication skills teaching in anaesthesia and other related professional groups.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Just a decade ago, many industry luminaries predicted the collapse of the centralized data center and IT structure. In its place would be a more decentralized client/server model built upon the Open Systems Interconnect (OSI) networking architecture. However, client/server never fully realized all of its promises, and OSI floundered. Now, instead of client/server and OSI, we have the Web-based model and TCP/IP. Together, Web-oriented technologies (i.e., browsers, web servers, HTML, Java) and TCP/IP are completely changing how the enterprise views its network. Instead of serving as primarily an internal utility, the enterprise network is now a vital means of delivering products and services and of tying an enterprise more closely to its customers, partners and suppliers. The impact to the very structure of the enterprise network could not be more profound. Providing extensive coverage of planning, networking, LANs, systems management, communications issues and trends, Communications Systems Management Handbook, 6th Edition is your most reliable source for solid, dependable solutions to real-world data communications problems. The tips, strategies, and case-studies provided do more than just save you time and money. They also save your data communications network, and with it your professional life. This new edition of the Communications Systems Management Handbook provides you with detailed information on the different facets of change in the enterprise network: Enterprise network architectures LAN and campus networking Remote access WAN Data centers Client and servers Security Network Management What's more, the New Edition is dramatically restructured, providing a more logical grouping of articles into discrete sections that bring focus to a particular enterprise networking topic. In addition, the content of this edition has been substantially updated. Almost three-quarters of the articles are new to this edition. The common theme throughout the handbook is the change that the enterprise network is undergoing and how to manage it. The handbook's generous use of illustrations simplifies the technical workings of networks and communications systems. The comprehensive index makes it easy to find the topics you want and related topics. And because each chapter is written by an expert with first-hand experience in data communications, no other book gives you such a full range of perspectives and explanations of the technical, planning, administrative, personnel, and budget challenges of the communication manager's job. Covering everything from electronic commerce to multimedia, from system design and cost allocation to Ethernet switches and the impact of virtual private networks, this is your one-stop source for the best, most essential data communications expertise to be found anywhere. The Communications Systems Management Handbook serves as an information tool for proven advice and methods on managing network services and costs, creating networking solutions, and preparing for advanced communications network technologies.
